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How To Find Followers
Finding people to follow your business really isn't that hard. You can follow people who have interests similar to that of your business.
You will be able to search for these users in the explore tab of Instagram:
When you are in the explore section of the App you will be able to search for users, images and videos from around the world.
You will use the little magnifying glass image to search images and video and you can use the user sub tab to find other Instagram users.
So that's how you search for other users who you could follow in the hope the then follow you back, however there are obviously many other ways to attract Instagram followers
Share Images That People Can Connect With -Make your images personal, unique and original that way you will build a connection with your audience more easily.
Use Popular And Relevant Hashtags - Research the most popular hashtags and then use them in your posts, find ones that relate best to the image you are going to share. The most popular hashtags are #Love, #me, #like, #follow, #tbt (throw back Thursday), #cute, #followme, #photooftheday, #tagsforlikes and #instagood.
Host Contests - One of the most effective ways to boost engagement and gain new followers is by hosting a contest. It’s a proven tactic on any social media network. Contests are easy to create and get up and running. Take an amazing picture and add captions that inform people that there’s a contest under-way, like a give-away. Also, make sure that you also use #contest to make your contest easy to find. Don't forget to share your contest on other social media sites like Facebook.
Ask Questions - A simple method to gain more likes on your photos is to simply ask a question in the photo’s caption. Not only will this increase your amount of likes, it can increase comments. And, as we’ve mentioned numerous times already, engagement is the best way to increase the amount of followers on Instagram.
Post Frequently- If you want to retain, or attract, new followers, then you have to be able to keep their interest. One of the easiest ways is to post relevant and attractive photos on consistent basis; usually a few photos per day is more than enough. If you have hundreds of images to share, spread them throughout several days. Don't flood your followers’ feeds if you do they will simply un-follow you and it makes your account less attractive for others to follow.
How To Post Your Images And Videos
Posting on Instagram is really simply and thanks to the tools within the App it can also be a really fun and unique way of sharing your images and videos.
Instagram has a grid function that you can put on or off, its purpose is to help you centre your picture and take your picture straight on.
You can also choose a pre existing picture if you prefer from your mobile gallery. Of course if selfies are your thing you can rotate the camera to face you!
Instagram offer you a wide range of editing options that will allow you to change the look of your image. You can edit the colour, the shading the brightness, you can frame your picture plus lots more.
In fact these editing tools are part of what makes Instagram so great!
Once you have finished editing the videos then you can add a description to the image, you can tag in specific followers or you can even add a map, most important of all don't forget your call to action!
To post a video on Instagram you essentially just follow the steps that you took for posting an image. The great thing about posting a video on Instagram is the editing tool, you can edit the video from within the App.
Instagram Marketing Top Tips
Take care of your followers - The better you treat the people who follow you, then the more likely they are to share your images, join your mailing list and more importantly become customers in the future. Treat your list well, give them special offers or a sneak peak at your newest products first. Run a great competition that's just for them, and of course don't forget your manners if they interact with you or your images make sure you thank them!
Use #hashtags- Hashtagging pictures on Instagram means you are filing that image in a larger folder where the contents all share the same hashtag. This is a no-brainer for businesses that aim to be associated with industry-related keywords and.trending topics. During the beginning stages of your account, try to use the most popular, yet relevant, hashtags that will draw visitors to your account and hopefully increase your following.
Follow Your Followers Back - This is a really obvious step but its one that people often overlook in many social media platforms not just Instagram. If some has decided that you are worth following then you need to follow them back! Not only is it good manners but they have deemed your page and therefore you business as something worth following which means they have an interest in what you have to offer. So the first step in building that relationship is to thank them for their follow by following them back.
Understand Who Your Customers Are - This will help you post the correct content, follow the correct people and know how, when and what you should be targeting with your images. Getting the correct target audience will be vital to your success so do not overlook this step!
Post quality, personable visuals - make sure the content you are posting is of the best quality. You want to make sure that it is eye catching and will really capture people attention.
You need to be able to make your followers feel connected to the images and videos you post. Never be afraid to introduce humour to what you post, some of the most shared images on Instagram are funny pictures and remember to take full advantage of Instagrams video options and post both photos and images.
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