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The mutual silliness and embarrassment of posting a strange face in a public forum fosters a sense of community. 9GAG’s contest succeeded because they asked their followers to create personalized content. To an audience that already loves 9GAG, the chance to contribute was too much to resist. #4: National Geographic - Matching Constraints With Brand Guidelines National Geographic has been around for more than a century and is a household name, in large part because of its world-renowned photography. Because their photography is the cornerstone of their reputation, they had to be very careful about their foray into a social channel that some have accused of cheapening the art of photography.

From the moment the National Geographic page loads, their beautiful photography is showcased front and center. National Geographic‘s Instagram account conforms to the basic conventions of the community like hashtagging and mentions, but they also buck certain trends when it helps preserve their brand. Their photos are certainly not shot with cellphones and definitely don’t use the stock Instagram filters. National Geographic also takes advantage of the fact that Instagram captions don’t have a character limit. Each of their posts reads more like a mini magazine article than a typical, forgettable snapshot caption. National Geographic shares gorgeous photographs and includes longer captions to give them context.

The success of the National Geographic Instagram account should serve as a valuable lesson. Although Instagram is often seen as a diversion, if you put the time and energy into creating immersive, quality content, your audience will take the time to engage with and appreciate your effort. #5: Triangl - Creating a Consistent Style Triangl is the one brand on this list that most readers are unlikely to recognize. However, they are worth mentioning because they’ve built their brand largely on Instagram. With nearly 1.2 million followers, they’re one of the most followed brands on Instagram. So how has a relatively unknown brand created such a dominant presence on Instagram? Take one look at their most recent posts and take a guess: Viewing the photos lined up next to each other really highlights Triangl’s consistent posting pattern.

• License: Personal Use
• Category:Ebooks
• Tags:2016 Ebooks Personal Use