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Terry: You seriously leverage your time. You write the article once and tweak one paragraph to put it into whatever niches you want to put it into.
Tom: Yea, exactly. As long as you do it respectfully and inform people, absolutely. Don't be afraid in the advertorial to mention, "It's only a matter of time that the patent expires and this will change. For now, the only place to get it is through me."
Terry: Beautiful. So, you come up with a template piece of copy and just rework it to hit specific markets that would be of interest to people who wouldn't specifically sit and read an energy enhancement product sheet, but they would be interested to see why a football player is running twice as fast as someone else on another team. That's a good angle.
What about blogging? Does that fit in with the blogging aspect as well? I've seen that blogging is articles or comments on a specific tightly targeted niche, you can use the same thing for blogging then. Or is that totally different?
Tom: Blogs and RSS feeds are definitely synchronizing now. What that changes is instead of having a traditional publishing organization like CNN, you're going to Joe Shmoe who has his own agenda. It's probably harder to try to sell him on writing about your product because he's probably going to write about it from his own standpoint. If you can customize it well enough, then he might.
There is definitely business there, especially if there is a niche there. For someone on your list who is starting out with no money and no Internet experience, go after the smaller players like that. The big guys are going for the bigger fish. That's where you can make your first profits and start to build your list. Blogging and RSS are going to be the same technology and it already is in a lot of places.
Terry: Okay. What if you're going to be marketing eBooks? Would you use the same formula that we've discussed now or are there specific tactics that you would use just for eBooks?
Tom: The only thing that's different with an eBook is, it makes it really easy to do an advertorial because usually you can just swipe out a chapter and submit that. You may have an eBook with 23 chapters. You give away a free sample of the book, but you may have this one chapter that uses a particular example that comes from the boat-racing world. All of a sudden, you happen to be able to take that chapter and not only put it in a business book, but you can also promote it to boatracing. That's good because people who boat race probably have a lot of money.
Terry: That would be a good market to hit. So, you got an eBook or an online product. What avenues would you use in the offline world to promote your online product or business?
- File Size:507,483 KB
- License: Private Label Rights
- Category:Ebooks
- Tags:2013 Ebooks With Audio Private Label Rights