Info Graphics PLR Ebook

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Anatomy of a Successful Info Graphic

The very first thing to remember when creating info graphics is that the visual element is absolutely critical. Sure, the information you are relaying through the info graphic is also very important, but the graphic itself must be aesthetically pleasing in order to grab and keep the viewer’s attention.

Important Parts of an Info Graphic

1. Headline

2. Information (statistics, facts, etc.)

3. Images

4. Charts & Graphs

5. Contact Information

6. Call-To-Action

Let’s take a look at how these different elements should be incorporated into a successful info graphic.

Headline

The first thing you’ll notice on most info graphics is the headline. The headline should really pop off the page and grab attention. Not only should it be visually eye-catching, but it should be something that will make people want to keep reading your graphic.

Ideally, you want your headline to be short and to-the-point. Make sure it lets people know what your info graphic is about using just a few words, and make sure it is interesting enough to make people want to read your entire graphic.

Information

The meat of any info graphic is the information included in it. The trouble with many info graphics is that either they try to focus too much on marketing and too little on presenting interesting or useful information, or they just include far too much information and cause viewers to lose interest.

Above all, you must remember that your info graphic must contain information that is either useful or interesting. No one is going to pay much attention to a graphic that is purely commercial in nature, and they certainly aren’t likely to share it.

Info graphics must be shareable in order to be truly successful. You must create them to be viral. The only way people are going to share your info graphic is if the information contained within it is either very useful or very interesting in some way.

Images

Another important component of an info graphic is the graphic element -specifically the images. You’ll notice that the vast majority of info graphics don’t use photographic elements. Instead, they make use of drawings, cartoons and icons.

There are several reasons for this:

1. Photos increase file size significantly.

2. It can be difficult to find exactly the right photo.

3. Photos are generally rectangular in shape and don’t fit the info graphic format well.

4. Photos often don’t attract as much attention as simple icons.

Icons and drawn elements can be extremely powerful when used correctly. They can draw the eye toward crucial elements of your presentation and help make the document appear more professional. Fortunately, there are millions of free icons out there for use, and you can also purchase interesting icons at various stock photo and graphic agencies.

You can often find icon collections that revolve around a specific theme.

So if you’re making an info graphic about social marketing, you may be able to find an entire matching collection of social icons that feature the logos of many popular social websites. This helps keep the overall look of your info graphic uniform.

Charts & Graphs

Many info graphics contain charts and graphs as a graphical representation of statistics and other information. These charts and graphs can be very useful for presenting information that is typically thought of as boring (like statistics) in a format that is more interesting.

Don’t include charts and graphs just for the sake of having them. Only include them if they really add something of value to your info graphic.

There are many different types of charts and graphs to include, but the three most popular are:

1. Pie charts 2. Bar graphs 3. Line chart

Contact Information

Depending on your purposes, you may want to include some type of contact information on your info graphic. Most info graphics will benefit from some type of contact information, whether it is a URL, email address or telephone number.

In fact, unless you have an extremely recognizable name within your niche, it is largely pointless to even create an info graphic unless you include some sort of contact information in order to take advantage of the views your graphic receives.

• File Size:1,227 KB
• License: Private Label Rights
• Category:Ebooks
• Tags:2014 Ebooks Private Label Rights