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Tip #7: Use The Hollywood System To Your Advantage

You’ve done the job at getting a reader to click on your email. Now it’s time to harness the power of the Hollywood System to your advantage: Creating a compelling build up!

You never want your email messages to be boring, stale or long-winded. Instead, you want to keep it exciting and fresh. You can do this in two parts: 1) Maintain your subscriber’s interest and 2) Build excitement and energy.

You maintain their interest by staying focused and on topic. Deliver clear value and be very direct in what it is that you are offering (the “Why” of your email as we mentioned earlier). Never lose focus, but don’t reveal everything at once. Give them just enough in your opener to stay glued to the message.

Then, build momentum. Explain the key benefits of your offer, show them how it will change their life or help them in some way. Address concerns, reveal truths, exploit weaknesses in other products and take them on an exciting journey from your greeting to your last call to action. It’s all about the buildup!

The Hollywood System is especially important when using email campaigns to promote an upcoming product launch.

This is where you reveal the product in parts - bite-sized information that is strung out over a period of time.

Many email marketers (including us!) use this strategy even before the product is actually finished and ready for market in order to gain insight, feedback and build anticipation while gauging interest levels.

Tip #8: Avoid The Spam Filters

Being successful in email marketing requires knowing exactly howto dance around the many spam filters, triggers and blacklists that are waiting to snatch up your email and deliver it to the black abyss.

Research has revealed that 1 out of every 6 marketing-based emails end up blocked by a spam filter.

Here are a few ways to avoid being blocked or filtered:

Avoid Marketing Lingo

Make sure that your entire email message is structured in a way that lends value and credibility to your brand and doesn’t sound ‘salesy’.

“Hey everyone! This is your chance to win a free...” will only guarantee a quick trip to the spam folder. Make sure that your email messages sound genuine and personable.

Build Well-Managed Lists

Don’t ever purchase bulk lists of email addresses. You’ll risk your credibility and ruin your reputation. Instead, build lists of double-opt ins, which are people who have directly requested to be on your list and have confirmed their interest by clicking on a verification email. Also, make sure that you give people an easy way to unsubscribe from your lists in the event they wish to do so. Keep your lists clean.

Avoid Keyword Triggers

Make sure that your emails don’t get flagged as spam by avoiding the overuse of exclamation marks, percentages and common marketing terms such as “free”, “limited time”, "special offer” and “buy now”. Also avoid using currency symbols whenever possible.

Note: It’s also important to pay attention to your text-to-link ratio. Make sure that your email contains adequate content and that your links are limited.

BEWARE: Don’t try to get around keywords by using asterisks or hash tags (Example: Download Your F-R*E.E G*rFT!) - you won’t fool the spam filters for long!

Consider Domains Carefully

When sending from a domain based email address keep in mind that the reputation of your domain (as well as the history) plays a significant role in whether your email gets through or not. This includes the email addresses that you use in your “From” field.

Build a positive reputation by only sending relevant, high quality emails and when purchasing a domain name from a merchant, make sure that it isn’t blocked or blacklisted.

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• License: Private Label Rights
• Category:Ebooks
• Tags:2014 Ebooks Private Label Rights