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Chapter 8: Blogging

Of course the first thing that comes to mind for many people when discussing ways to make money online is blogging.

A successful blog is an incredibly valuable tool because it essentially provides you with a platform through which you can promote any other type of business model.

For instance, if you chose to become an affiliate marketer, then building up a popular blog with a large, regular readership is one of the very best ways to sell those products. Likewise, if you want to be a drop seller, then you can really benefit from a blog by simply creating an ecommerce store and using the blog to promote that. We’ve already seen that you actually need to have a good website or blog in place if you plan on CPA marketing. The same goes double for subscription sites.

There are more options with blogging too. One is to use PPC advertising such as AdSense. AdSense are ads from Google that pay out each time someone clicks on them. You simply add some ‘ad script’ to your website and then it will show different adverts at different times.

Or perhaps you just want to use display ads? Get big enough and many brands will pay you monthly to feature their adverts on your site. Likewise, you can use a blog to launch all kinds of other business ventures or you can get paid by sponsors to recommend products. A website can even be used to sell a service – if you provide web design or writing services then your website can be a great place to demonstrate your talent and your knowledge.

There are countless examples of people who have become very wealthy through running a blog. Pat Flynn who owns (www.smartpassiveincome.com) is one such example. Pat is a guy who talks about making money online and who actually owns several blogs and websites including one aimed at food trucks which he publishes his earnings from. Pat’s blog is very easy to read and provides a ton of great information and as a result, he has achieved almost superstar status and is invited to big events. This is just an ordinary family guy! Pat makes his money mainly through adverts on the sites and via sales of information products.

Another great example is The Art of Manliness (www.artofmanliness.com). This blog was founded by Brett McKay in 2008 and focusses on a range of topics relating to what it means to be a man in the 21st century. It’s a unique niche that allows him to cover diverse topics ranging from beard trimming, to weightlifting, to how to smoke a cigar and drink whiskey. The site is now highly successful and provides far more than a full time income to Brett and his family. He makes his income through various types of advertising, possibly commission on physical products and through sales of his own products through an ecommerce store.

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