How To Write Successful Emails Mrr Ebook

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There are many different ways that one can construct an email. However, because of the amount of research that has been done for email marketing, we know which type of construction works best these days.

Many people build lists for the purpose of sending out a newsletter. Newsletters are still good, and still read, but we have found that recommendation sales letters seem to work better now. A recommendation letter is faster at getting to the point than a newsletter.

A sales email should start with a good, strong subject line. Often, a marketer will take more time choosing a subject line than writing the actual email. It’s very important, because it is the difference between your email getting opened and getting trashed. We will cover subject lines in more detail in the next section.

Once the email is opened, the email should greet the reader. As with subject lines the greeting is important, and is covered in more detail later. Following the greeting, you have the body of the email, which consists of an opening paragraph; follow up paragraphs, and a closing paragraph.

Following the closing paragraph, you will include your signature. You may or may not include a post script. The email will also contain verbiage that makes it CAN-SPAM compliant.

The email must be formatted. The lines should be no more than 50 characters wide, including spaces and punctuation. If it is longer, it is possible that the email will break up, as described earlier. The length of the email message doesn’t matter, although many experts believe that shorter emails are better.

These are the mechanics of the email sales letter, however there is still more to it. When it comes to email sales letters, it isn’t so much how the email is constructed – although this matters – as what you say, and how you say it. Let’s look beyond the mechanics.

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