How To Start An Internet Business On 5 Give Away Rights Ebook

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Now, here’s the tough part: How do you choose which are good phrases to go after? First, take a look at your product. Think, “what would someone looking for my product search for?”

Taking my campaign as an example, look above at some of the results I got. I am going to be selling a guide on how to take care of Betta fish. A phrase like “betta fish tanks” gets over 4,000 searchers per month, but someone searching for this is probably not interested in a care guide. It might be a great keyword for selling physical products, but it's not extremely relevant to what I'm working on.

On the other hand, a phrase like “caring for betta fish” is pretty relevant to my product, other phrases I'd want to look for are ones like “betta fish care guide” or “how to take care of betta fish”. If your product is a guide for getting rid of acne, a phrase like “home remedy for acne” or “how to get rid of acne” would be good to target.

Go through the list and copy every phrase that you like into a notepad window (or something similar if you prefer). Next to the phrase, write down how many searches per month it gets. This is the “Global Monthly Search Volume” number. In doing this, I like to stick to phrases that are getting a minimum of 700-800 searches per month, but more is preferable... To give you an idea of search volume, something searched 3,000 times per month is looked up about 100 times per day.

When you're done going through the phrases Google suggests for you, don't be afraid to try your own phrases if you think of some that are relevant but weren't suggested for you. Any phrase you think would be a searcher willing to buy what you're putting front of them, put into your notepad. Below is my list as I was building it. Some phrases like “how to take care of a betta fish” might be someone simply seeking free information, and not willing to buy. Sometimes with a good “pre-sell” page these info-seekers can be turned into buyers, however. Unfortunately, not a ton of people are searching “betta fish care guide” exactly, so I have been a little creative.

I don't really consider this product to have a lot of “strong” keywords, hopefully you'll find some with greater search volume that are more relevant to your specific product. You'll see I have put question marks next to a few to indicate that I'm not sure if they'll be relevant enough to use, but want to look into.

Alright, once you've got a good little list together (as many keywords as you can find!), head on over to the Traffic Travis website. This is a 100% free keyword research tool we're going to use to evaluate if the keywords you've chosen are ones you can get onto the top of Google for. Basically, we're evaluating how much competition a phrase has and how strong it is.

Click the “Download Free” button and go through the steps to get your registration code and download the program. Don't worry, you can ignore any attempts to sell you the “Pro Version”, I myself still only use the free one. Once downloaded and installed, you should see a window like the one below, you're going to click “SEO Analysis” (SEO stands for Search Engine Optimization).

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