Ebook Sample Content Preview:
The title is what will get your potential customers to click. Make sure to use words that not only describe your item, but also words that your type of customer will use for your search. These two categories of words are not always the same, especially when you are selling information. A lot of your customers will not be looking for your information, although when they find it they will not be able to resist buying it.
For example lets say that you are selling an information product that shows people sources to buy electronics at closeout prices. Would you put electronics in the title? Maybe. Would the customers that you are trying to attract use electronics in their search? Probably not.
Since you can list the auction in an electronics category without getting booted (Info products can only be listed in certain categories. You can get away with listing them in software categories if they are in the form of any executable program,like an ebook), how do you go about getting hits.
You do so with a title like "Get Laptops and Other Electronics for next to nothing." Another hint: the title above will grab customers searching for "laptops" but not ones searching for laptop. Therefore a better title would be "Get a Laptop or DVD Player for Next to Nothing."
If you have room left you can use power words that either describe the rarity of your offering such as "limited time", "leaving ebay"(how many of these have you seen), and the like. Or words such as "Latest", "Free (shipping)", "Guaranteed".
You can get a free info pack on ad writing and ebay marketing by clicking the link at the bottom of the page and giving me feedback.
- File Size:229 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2008 Ebooks Master Resale Rights