How To Sell In Any Market Manual Mrr Ebook

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Of course you wouldn’t try to market fancy diamond jewelry to a hobby golfer – but there’s a lot more involved in identifying your target customer. The following are just some of the personal traits that can influence how and what people buy.

Personal Characteristics – Personal characteristics play a big part in determining what and how people will purchase products, so take the time to learn who your target customer is. Who are they? What do they want and why? Consider demographics, race, sex and age when selling to potential customers.

Males and females tend to purchase products and services differently. Males tend to be more practical – “I need this because my other one broke” – while females are typically more emotion-based buyers. Clearly this is not the case for everyone – even individuals may exhibit both characteristics.

Young people’s purchasing habits also vary from adults. Teens may make purchases based on emotions or the availability of cash, while adults make more buying decisions based on needs, wants and financial statistics.

Personal Motives – Motives are defined as internal, energizing forces. Motives orient a person’s activity towards satisfying a need or perhaps achieving a goal. There is a set of actions or motives that affect a person’s decision to purchase – not just one. If marketers learn to identify which motives or set of motives their customers are using, they can better develop a strategy for selling.

For example, if you sell a product that helps people make money online, realize that their primary motive is not to make money. It’s to live the lifestyle and acquire the things that they think that money will give them. This is the underlying force that will drive people to buy your product.

Attitudes – Positive and negative feelings, knowledge regarding an activity or an experience with a product or service can be tangible or intangible. However – it drives perceptions and attitudes about your product or industry.

Individuals develop their attitudes through interactions and experiences with other people. Consumer’s attitudes towards a product or service greatly influence its success or failure in the marketplace. This can also influence the best way to market your product.

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