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People who want to buy from you want to make sure that you will be there for them. They want to see your commitment. No one likes fly-by purchases in which they buy something and then lose all contact with the seller. This might work if you are selling something for a dollar, but for most things that people buy today, they want to see the seller remain involved even after the sale has been done.
There is reason for that. They want to make sure that if anything goes wrong with the product, there is some remedy for that. Only the seller can ensure such a remedy. That is the reason people are promising so many money-back guarantees on the Internet today. Take a look at a sales page on the Internet – any sales page – and you will find that there is almost always a money-back guarantee. Sometimes these guarantees extend to up to 90 days. This is the period in which customers are free to buy the product, use it and check whether they will work for them or not.
You must also provide a good money-back guarantee. It should be of an ample time so that people are convinced that could nicely check the product and return it if they are not satisfied with it.
Most likely, they will never return your product. People are already very discerning when they buy and if you make everything quite clear on your sales page, they will know exactly what to expect. Be honest there, and you will have no returns of your sold products.
But what people want more than the money-back guarantee is a support system that continues after the product has been purchased. Most people aren?t technical-minded and if your product requires the customer to use some kind of technical knowledge, you have to be there to guide them. You have to promise your unstinting support even after the purchase is done.
Be honest and upfront about these promises and deliver them. This ensures long term selling prospects for your business.
- File Size:840 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2010 Ebooks Master Resale Rights