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Imagine attending the most crucial job interview of your entire life and all the time you had to wow your future employer was 3 seconds, what would you say? You’d make every word count, that’s for sure.
Your sales copy is no different.
Instead of your employer you have your prospective customer and you still have those same 3 seconds to win them over.
What would you say? What if your life depended upon it? Let me tell you that it would be a lot different than your usual old sales pitch.
You would choose your words very carefully especially if they were your last.
Why do I ask? because this is how we should write our ad copy. Treat those words if they were the last you were ever to utter. Treat them as though they were the last you were going to speak to the love about to leave your life forever and you only had 3 seconds to make them stay.
You only ever get one shot, once it’s gone, it’s gone. So you have to make it count. No pressure.
So why is it so important to grab your prospects by the eyeballs immediately? because we only have only 3 seconds before they click away to the next page.
3 seconds! No lie. There is a constant war being waged for our attention on a daily basis. The weapons of choice being television, billboard, radio, newspaper and most recently the internet.
Online, we have to compete with the next site which is always just a click away. We have only 3 precious seconds to hook our visitor’s attention so it’s extremely important that we make those words count because it’s these words that will convert into product sales.
- File Size:13,866 KB
- License: Resell Rights
- Category:Ebooks
- Tags:2009 Ebooks Resale Rights