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Key #1: Increase Your "Market Reach"
The first key to making more money from your business is to "increase your 'market reach' ". That is, you need more exposure among your targeted audience. Your business needs to be in front of as many potential customers as it possibly can be.
Out there in cyberspace somewhere are all of the customers who would ever possibly be interested in your products.
There is a maximum number of people out there who have the potential of doing business with you.
Your job is to find as many of them as humanly possible. You want your marketing to reach as many of those who might do business with you.
Now, there is a simple formula that you can use to measure how well you are reaching your potential customers.
The formula for market reach on the internet looks like this…
Site Traffic + List Size = Market Reach
Just on sheer numbers alone, growing your business is based on how many visitors arrive at your website and how many subscribers you have on your list.
For example:
All things equal, 10,000 website visitors will generate more profits for you than 1,000 visitors.
All things equal, 25,000 opt-in subscribers will generate more profits for you than 5,000 opt-in subscribers.
You need more market reach than you currently have. More website traffic and a larger list. That is one aspect of growing your business and profits.
So, what needs to be a priority in your weekly activities?
Building your opt-in lists and increasing your web site traffic!
Every single week, devote time to getting more subscribers to your lists and more visitors to your web site.
In fact, I recommend that you create a weekly activity checklist. That is, create a list of action steps for growing your lists and traffic and divide them into daily activities to complete.
I learned something important at my very first job, back at McDonald’s®. I was sixteen at the time, and from the very first day learning to flip burgers, I saw a priceless lesson unfold before my eyes that has proved to be invaluable to me in my own business.
And that lesson is this: it’s all about the system. You find something that works and you repeat it over and over again. Sure, you tweak it from time to time to improve it, but it’s the system that you use.
McDonald’s had it down perfectly. There was an exact sequence in which I was to “dress” the burgers. Mustard, ketchup, onions, pickles. They were all in a specific spot on the table and they were all to be added to the burger in a specific order. And when it came to cranking out burgers, this system made it so easy.
Listen to me, and listen good – when it comes to cranking out profits for your business, a “system” makes it easy, and it makes it work.
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