How To Find Real Products To Sell Online Personal Use Ebook

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Most people who sell products online automatically jump into the Search Engines when they’re looking for wholesalers of products to sell. Believe it or not, the Search Engines are just about the last place you want to look.

The vast majority of real Wholesale Suppliers do not need (or even want) to advertise on the Internet. For the wholesale supply industry, there is an entire sales and marketing structure that has been in place forever, long before the Internet ever came to be.

Real wholesale supply companies deal for the most part with LARGE retailers: Sears, Kmart, Wal-Mart, etc. These wholesale supply companies have entire sales divisions in place, with salespeople who actually travel to and call on these massive accounts personally. That’s the way it’s been done for so long that real Wholesale Suppliers take a very serious risk of hurting themselves by deviating from that strategy.

They also realize that this advertised web site approach will attract thousands of very small retailers. That means a large influx of very small accounts; accounts who will only buy a few hundred or a couple of thousand dollars worth of product at a time, not hundreds of thousands of dollars at a time.

Wholesale Suppliers pay their Account Reps good money to bring in and work with new accounts. The larger the account, the better for the Wholesaler. Many Account Reps also earn commissions from the sales they make to their accounts. So, from the Wholesalers’ point of view, large accounts are good and small accounts can be more time-consuming than they’re worth.

This doesn’t mean that there’s anything wrong with small Home-based Internet businesses! Again, this is simply the way most of the big wholesalers view their world and you have to understand that in order to make progress with them.

There are many real Wholesale Suppliers who will work with small retailers. It’s just not usually in their best interest to help you find them! The big brand name wholesalers of the world just don’t go around spending time and money advertising themselves to an Internet audience that they feel won’t be a significant part of their overall business.

That's why, as an online retailer, YOU have to go to them. Wholesalers don't go out of their way to make it easy for the Home-based business owner to find them. However, they CAN be persuaded to work with you if you can just find them and ask.

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