How To Create A Lead Magnet Giveaway Rights Ebook

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First, we better reveal what a lead magnet is. You know those freebies you get for subscribing to a list? Those are lead magnets.

They’re something offered as a free gift or enticement in exchange for an email address. And they’re the easiest, fastest way to build a list of target subscribers.

Remember this: The goal of any lead magnet is to convert traffic into leads.

While it’s true you can throw just about anything together and call it a lead magnet, it’s also true that the better (and more targeted) the lead magnet is, the easier it will be to build a profitable list.

A lead magnet doesn’t make money by itself. Yet working as your front line ambassador, they can be extremely lucrative.

As you know, there are three ways to grow a business:

• Increase the number of customers • Increase the average transaction value per customer • Increase the number of transactions per customer

With the right lead magnet, you can increase the number of prospects and customers you have joining your list.

And with a well-targeted lead magnet, you can also increase the average transaction value and even the number of transactions per customer, by attracting the very best customers for your particular business.

As you go through the following sections, always think of your lead magnet as an irresistible bribe that will offer real value to your prospects.

Your lead magnet has to be so good, your prospects will ‘buy’ it with their email address.

It should be relevant to your niche and your offers.

It should be ultra-specific in what it gives to the user.

It should be priceless, in that the prospect can’t easily google the information and find it for themselves, or even buy it someplace else.

And it should be easily consumed, because you want the prospect to consume it immediately after they download it.

We’ll go through each of these in turn in a moment.

The point to remember right now is this: Your lead magnet is perhaps the single most important piece of your entire marketing system.

The right lead magnet will bring you a never ending stream of new prospects and soon-to-be customers.

The wrong lead magnet will bring either the wrong prospects for your offers, or no prospects at all.

Let’s get started:

Creating Your Lead Magnet

First we’re going to choose a specific market segment to target. Then we’re going to craft your ‘promise.’

Next we’ll write the title and decide on the format.

And finally, we’re going to actually create your lead magnet.

Choosing Your Specific Market Segment

The biggest mistake I see people making is trying to be all things to all people in their lead magnet.

Let’s take the Internet Marketing niche as an example.

New marketers will write a lead magnet such as, “How to Make Tons of Money in Online Marketing.”

Evidently they are trying to target ALL people of all experiences trying to make money in all arenas online.

That’s a wide audience.

Another one might be, “How to be a great parent.” Parent to who? Newborn babies? Toddlers? Grade school age children? Teenagers? Children with special needs? Adopted children? Foster children?

It’s a cliché, but it’s true: When you try to be all things to all people, you’re nothing to nobody.

The more you can niche down your market segment, the more successful you will be.

This isn’t to say you can only service one tight niche. You can work in several different segments; you’ll just need to create several different lead magnets – one for each segment.

For example, let’s say you’re in the dating market. You could create a lead magnet targeted to:

• Professional women in their late 20’s and 30’s looking for the perfect husband

• Recently divorced men who haven’t dated in over a decade

• Widows over 40 who are lonely but afraid to date again

• Men who want to play the field

• Women who want to date younger guys

• And so forth.

Each of these segments have different fears, desires, challenges, motivations and so forth.

You could easily come up with a 100 possibilities, but it’s up to you to choose the right segment to target with your lead magnet. Think about the exact segment of your market you want to write your lead magnet for.

When you’ve decided, move on to the next step.

Crafting your promise

You’ve chosen a specific segment of your market in the previous step. Now it’s time to make them a promise.

The goal here is to enter the conversation already happening in your prospect’s mind.

Ask yourself what their concerns are. What are their fears? What do they want most of all?

What conversation are they likely already having, and how can you enter that conversation with a promise?

What value can you give them that will be irresistible to where they are in life right now?

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