How To Copywrite Right Plr Ebook

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We all know the clichés about the amazing feats of the best salespeople, likened to being able to sell ice to Eskimos and sand to Arabs. As a copywriter, you are, whether you like it or not, a salesperson.

Some people may not like the implications of that. After all, doesn’t your heart sink when a salesperson appears on your doorstep? Don’t you perform a quick detour like a pro footballer avoiding a tackle whenever a salesperson heads your way in the mall?

Copywriters need to feel comfortable with what they are doing. This is crucial if you are to produce your best copy. Remember that selling is just about the oldest profession on the planet (there is one supposedly older, also vaguely sales-related). Get rid of all the salespeople and everything stops. Stores close down and trade disappears, locally, nationally, globally.

Copywriters are part of a noble profession without which the world could not operate.

You need to want to sell ice to Eskimos to be a copywriter. You can’t judge the rights or wrongs of the issue. It is not your job to decide whether anyone truly needs what you are promoting; you just need to promote it when asked to do so. Look around your home and count the items you truly need to have in there to survive. There won’t be much.

To write effective copy, you must be passionate about selling, not just writing. Passion is the key that unlocks the door through to that VIP lounge where only the top copywriters get to chill out after a job well done (and well paid).

You must have met a salesperson who made you feel enthusiastic about a product you never knew you wanted. That’s the effect your writing must have. Equally, you will have no doubt encountered the opposite type who approaches you with the sale already lost in their mind. It’s in their expression, their gait, their voice. Be mindful that it is possible to inject all those negative elements into the written word. If you sit down to a copywriting project feeling bored by the whole prospect, then you are doing your client and your talent a huge disservice.

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