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Although the general idea for most businesses is to be able to cut cost as much as possible, this should not be done at the expense of the value being given to the client. Although shallow value delivery has become the norm for most people, this would give the individual the opportunity to stand out with added value content and product which would certainly be a pleasant surprise for the client.
If the individual is able to see the potential in providing programs with added value content, then the quest to do so will be much easier and definitely motivation enough to look into this angle. This will eventually be seen in the quality of the programs presented and it will be impressive enough for the client to not only firmly commit, but to also continue to be an important client for the individual.
Therefore, the habit of over delivering on anything should be incorporated into any design created, as this will always have the added benefit of impressing the client. Clients will be impressed at the effort and commitment of the individual toward giving his or her best to the entire exercise, thus making it easier for the individual to get repeat business and recommendations.
Over delivering on anything need not necessarily be about providing a costly added benefit without charge or providing a lot of freebies. This idea of over delivering can come in simple forms such as follow up services that are equally impressive, added attention lavished on the client and being totally committed to addressing all the clients’ queries and simply providing the support that may not seem necessary but would speak volumes to the client.
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