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How To Build Your Brand With Instagram Start building your brand
In record time, Instagram has been able to absolutely explode into one of the most popular and frequently visited social media networks on the planet.
Even before being purchased by Facebook, Instagram had close to 1 billion users logging into it social media network every single month – with hundreds and hundreds of millions of users logging in every single day.
On top of that, Instagram was able to cultivate a truly active social media platform in a way that many of the other social media services haven’t been able to. People continue to log into Facebook, but aren’t anywhere near as active on the platform as they used to be.
For every individual photograph posted to Facebook, for example, about 9000 likes will land – compared to 52,000 likes and 315 comments on Instagram for the EXACT same image.
We’re talking about game changing stuff here, especially when it comes to marketing and advertising in the digital world today.
Honestly, you’d have to be at least a little bit crazy not to leverage everything that Instagram has to offer as far as marketing and advertising opportunities are concerned.
Instagram is the key to numerous online marketing empires, and it can be an effective tool to help you build your business and the financial future you’ve always dreamed of as well.
At the same time, you have to be really smart and really savvy about how you go about making the most of Instagram.
Because it is so deceptively simple to get started with it can also lure people into being kind of lazy with they are Instagram marketing and the strategies that they leverage – and that’s not somewhere that you want to find yourself or your business.
Use the inside information we’ve been able to put together for you below to not only jumpstart your Instagram marketing but to also build the kind of business and brand on this social media site that will set you up for unbelievable success moving forward.
Ready to dive right in?
Let’s get right to it!
Know EXACTLY who you are marketing to
This is the number one step that the overwhelming majority of people getting ready to market on Instagram stumble with or ignore completely, and it is the final nail in their coffin before they even get started.
You just cannot have any real success whatsoever with online marketing without first understanding exactly what’s happening in your market, what your ideal prospect is interested in most, and the kinds of content that they really gravitate to.
For starters, you have to get crystal clear about who your ideal prospect really is…
Sure, this isn’t quite as “sexy” as leveraging the latest Instagram marketing tactic du jour, but it is the heart and soul of a proven marketing approach and the only way that you are going to be able to hit the ground running with your new Instagram efforts.
A lot of otherwise smart and savvy business owners and marketers are going to try and create the business of their dreams or a brand that really resonates with what they are most interested in.
This is especially deadly for business owners and entrepreneurs that are trying to “scratch their own itch” and feel like they are the best customer for their products or services.
These are the kinds of business owners and entrepreneurs that are going to color all of their marketing and advertising according to what they would be most attracted to, as opposed to what the majority of their market is interested in.
Do not make this same mistake.
How To Build Your Brand With Instagram
Instead, create a customer profile that is as detailed as humanly possible about whom your perfect prospect is.
Break down their age, their interests outside of your products and services, the hobbies that they most enjoy, the income that they are likely to pull down, their marital status, and absolutely everything else you can come up with to really zero in on EXACTLY who they are.
Then and only then will you be able to create the kind of Instagram content (and other pieces of marketing content, for that matter) that will really resonate with them as a core individual.
This is when you’re able to turn up the heat, this is when you’re able to knock your marketing out of the park, and this is when you have an almost unfair competitive advantage over your competitors.
Speaking of your competitors…
You absolutely MUST check your competition
It is absolutely impossible for you to have any measure of success on Instagram whatsoever without first understanding what the lay of the land is like and what your competitors are doing right now that you have to do better.
Unless you are inventing a brand-new product or service that the world has never seen before (unlikely but possible) the odds are pretty good that there are at least a handful of other companies and businesses selling exactly what you have to offer – and they already have a head start on Instagram!
Instead of letting this discourage you, the important thing for you to understand is that you now have an almost invisible head start over your competitors (and that head start is all their fault).
You see, by paying attention to the content that they publish on Instagram for say 30 days or so you are going to be able to steal inside information from these competitors without them even realizing that they are doing the heavy lifting for you when it comes to your Instagram marketing.
You are going to have the opportunity to watch the kinds of content that they publish, find out which kinds of content gets the most engagement from your target market, and which kinds of content are kind of met with no real reaction whatsoever.
On top of that, you are also going to be to measure the frequency with which these competitors market and figure out whether or not this has an impact on engagement levels.
Some businesses are able to hit it right out of the park with daily or weekly posts, but if your competitor is publishing content on a weekly basis, you may be able to squeeze right in and capture a larger section of market share just by ramping up the speed in which you put out new content.
- License: Master Resell Rights
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