How To Become A Pay -Per-Click Marketing Master Plr Ebook

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When you have chosen your initial pay per click program and registered for an account you will need to write your pay per click advertisements. Writing advertisements may seem like a simple task at first glance. However, there are some keys to writing advertisements that are short enough to use for pay per click advertising while still attracting clicks and interesting the visitor to buy your products and services.

The ultimate goal of pay per click advertising is sales, not clicks. Clicks are the immediate goal, of course. But without the sale, the clicks mean nothing but money flying from your bank to your pay per click program’s pocket.

Therefore, the purpose of the pay per click advertisement is two fold. The advertisement must grab the attention of the viewer sufficiently to click on the advertisement. The advertisement must also accurately and excitedly describe the offerings of your web site so that the visitor knows what they are getting before they arrive.

The well written pay per click advertisement will be descriptive enough that the visitor knows they are interested in purchasing products or services from the web site before they ever click the ad. In this way, you are not paying for worthless clicks, but actually profiting from your investment in pay per click advertising. Otherwise, you are simply gaining traffic to your web site with no guarantees of a return on your investment.

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