Hot Niche Trends For Future Im MRR Ebook

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Five Standard Hot Niches

Since the Great Recession of 2008, knowing what hot niches to market has become especially important to generate income. Some people may suggest that the entire marketing landscape has been turned upside down and that old, popular niches are no longer the bestsellers they once were. There is a bit of truth to this as it becomes harder to sell in a climate of economic fear; however, once you take a look at the five standard, hot niches closely, you will find that they are still selling, although in different manners.

What Are They?

- Health & Beauty – This is, by far, the most popular niche out there. The demographic has been traditionally female, but more and more men are increasing their purchases in this area. Even when gasoline is $4/gallon, people still make purchases for small indulgences like lipstick, indicating that this is still a powerful niche to market.

- Parenting & Children's Needs – What people won't spend on themselves, they will find a way to spend on their children. It's clear that some households are making sacrifices in this area, but they are making up for it by buying items that provide in comfort and familiarity what they lack in luxury.

- Pets – You would think that with all the stories of dogs being returned to shelters due to the recession that the pet niche would be dying. On the contrary, the pet niche is still a hot niche, although the types of pets being housed and their needs may be different during a recession.

- Automotive – People need transportation to get to their jobs. They may have trouble buying new cars in a recession, but then the market shifts to repairs and to proper maintenance of old cars. In a modern society, transportation, and especially automotive transportation, is a must.

- Food – When all else fails in a person's life, food becomes a major source of comfort. It is also a relatively cheap comfort and can be justified on the grounds that it provides nutrition, a life necessity. People may switch from buying brand names to more generic foods, but that just opens a market for your offerings to take off.

Along with these five major niches, which we will discuss more in depth, there will be other niches arising and trending due to events affecting Hot Niche Trends For Future IM - Page 3

consumer-buying behavior. Understanding the shifting needs of your customers is key to identifying future niche trends in IM. Hot Niche Trends For Future IM - Page 4

Health & Beauty

Health and beauty rarely take a hit as a hot niche because there is always a way to justify these purchases in the mind of the consumer. Some people may decide, upon being laid off, that they look too old to get a job and opt for Botox treatments to help them be more competitive in the job market. A struggling single mother may opt to treat herself to a weekly hair styling as a way to pamper herself. Even when people don't have the money, they don't fail to spend in this area; they just look for smaller indulgences, things that generate greater value for the buck, and discounts.

Creating Health & Beauty Habits

Health & beauty products is also a great niche because, once you generate a customer, they can become lifelong customers that return over and over to buy your products. People tend to stick with certain brands once they find them either because they feel good with them or because they enhance their beauty. Since that's going to be a personal selection for everyone, the key is to have a large variety of products to choose from and to market them to targeted demographics.

Black beauty products, for instance, are taking off. As one demographic emerges more than another, be sure to have products that are especially chosen to highlight the health and beauty of that population. Hispanic customers will have different needs than African Americans and Caucasians. Knowing who your target audience is and what their needs are is the key to generating income with your niche. If you don't know what their needs are, put up a poll and ask them! Send them a discount coupon for participating in your poll. Make it time-limited, and the odds that they will redeem the coupon and make a purchase on your site will increase too.

Preventative Health A Great Subset Niche

All you have to do is watch the polls that show that more and more Americans are putting off health care to save money. Some are going overseas for cosmetic and dental surgery. This tells us a lot about the buying behavior of the average American consumer. It means that they will be more and more interested in learning how to prevent costly health conditions rather than paying to treat them. If you find that you have a beauty product that also can be used as preventative health care, list it as part of the benefits. This way, you will justify the purchase as a necessity and not just as a luxury. Provide a wide range of choices and some “do-it-yourself” options, like home hair coloring kits, French manicure kits, and other cheap alternatives to costly salon treatments. Hot Niche Trends For Future IM - Page 5

Parenting & Children's Needs

If you are not a parent, it may be hard to believe that even summer camp is considered a necessity in some American households. The average cost of nurturing a child is astronomical, yet few parents will complain or cut corners unless they truly have to. There is a great desire to see their children succeed in a competitive world, and part of that means trying to get the best their money can buy for their children. Here are some ways that you can use this niche to generate income online.

Offer A Children's Line

Take a look at some of the major stores out there. They know a rich niche when they see one. There are numerous retailers offering a children's version of their grown-up line, from Pottery Barn to The Gap. Monogramming products with a child's name is a cheap way to make things seem more luxurious than they are and is a great feature to add to your own online offerings.

Children may not have the income to buy a product directly, but they have significant needs from clothing and health to beauty and school needs. You can count on this demographic to have significant needs that will be addressed by the parents regardless of economic conditions. In fact, they will more than likely make their children’s needs a top priority.

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