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If you worry that free samples will result in more tire-kickers than real customers, develop a low-priced, but desirable product or service to sell to your target market. Make certain the product or service is top-grade. Once you've gained the customer's confidence on a small sale, it will be easier to cut down concerns about placing big orders with you.
If the client does not bite on the first attempt to trade up to greater and better sales, don't forget about them. If you have qualified the customer beforehand and know there are good possibilities for additional sales, stay in touch on a regular basis. Send them news clippings, press releases, product announcements and anything that will help build your case for being a qualified and reliable supplier of products to them.
If you aren’t trained on effective ways to upsell, chances are you either offend clients by being too pushy, or leave money on the table that customers would have willingly spent with you. Either alternative is costly.
Upselling refers to when you help a purchaser decide to buy a little extra or “up-grade” slightly the final buy. A car dealer, for instance, may inform customers at the time of ordering about upholstery protection and undercoating. A shoe salesperson may suggest that when you buy a pair of shoes that you likewise use some weather protectant spray. These are commonly small purchases that the buyer doesn’t have to put a lot of thought into. The incentive is they may be extremely profitable for you as the sales person and for your organization.
Assumed is the key. You’ve got to assume that the client will naturally want this. Start the upsell with a brief advantage, then if possible, add something unique about what you’re selling. To prevent sounding pushy, particularly if the upsell requires some elaboration, invite the customer’s permission to describe it.
- File Size:1,304 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2010 Ebooks Master Resale Rights