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To act out of integrity means your actions don't match up with your expressed values and beliefs. For example, if a marketer states on his web site, “I value helping others succeed”, however then he doesn't take action to help others succeed-he's out of integrity.

However, if a marketer states on his web site, “I value helping myself succeed”, and he takes action to help himself succeed-then he has integrity. Integrity isn't about being right or wrong. It’s about actions matching up with expressing values and beliefs.

The most significant thing, especially if you're a person marketing yourself online, is that you have integrity with yourself. If you don’t have that, you might never have it with anyone else. What are your opinions? What do you value? What is significant to you?

Does what you offer, and how you depict your business, have integrity? Do the actions you take online match-up with your core beliefs?

That is step #1 in success. If your actions don’t match-up with your nitty-gritty values and beliefs-if integrity doesn't exist-attempting to accomplish success will be a stiff battle.

However, when what you provide is in line with your core values and opinions, any resistance appears to dissipate without notice. It’s not a “fight” of getting people to buy stuff. It’s merely a matter of sharing what is already there. The whole process of making income becomes fun and enjoyable.

Let’s face it: we don’t have a boundless number of days on this earth. There's no point in “struggling” to make revenue when you might have fun making money. This is the benefit of building a legacy with integrity.

Producing a successful business, regardless if it’s online or a traditional business, takes a lot of “blood, sweat and tears”.

The last thing you wish is to put in all of this work, and have zero to show for it.

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