Home Business Buff Give Away Rights Ebook

Ebook Sample Content Preview:

Chapter 5: Your Primary Business Goal

Synopsis

Here’s the basic point I truly wish you to think about: What is the basic goal of your business? The chief goal of your business is to bring in sales so you might generate a profit, correct? Correct.

So wouldn’t it make sense then, to discover the speediest route from Lead to Sale, with minimal overhead? Absolutely!

About The Profit

Realize that every time you add a step into your marketing funnel; you’re diminishing conversions from lead to sale. What I’m urging, is to... Cut out the “middleman”.

In this case, the middleman is the supposedly automated multi-step Marketing System. Consider it: All the system is doing is placing a lot of worthless steps in between a site visitor and a high commission sale being attained.

And the cost of having all these worthless steps is a cost to YOU. Income is made on the part of the middleman (the System owners), but you’re paying for this profit out of your own pocket with your membership fees, front-end products and ad money spent.

Example: you've too leads...

Lead > $49 Front-end > $500 Upsell > $2000 Upsell > $8000 Upsell > $12000 Upsell

If every step of the marketing funnel converts at 10% (which is truly high), that means:

Leads = 100

$49 Front-end = 10

$500 Upsell = 1

That means you drained leads at the 2nd step of the operation. This means if you were able to generate leads at a cost of $5 a lead, the 100 leads cost you $500. So you spent $500 on the leads and you made a commission of $20 on the front-end sale. And a $400 commission on the $500 upsell, you made $420. So you truly lost $80 and no one made it to the $2000 upsell point.

This is exactly what happens with most people who join a plan that has a lot of steps involved in their sales procedure. The members don’t have an honest viewpoint of the bottom-line numbers, and how would they? The only info is what the plan owner’s state.

If more members truly did their own math-rather than going by what other people state-many people would be making truly different business selections.

The greatest issue is that everyone seems to forget the chief purpose of the business, which is to make income. Rather, people get distracted with selling front-end applications, kits and low-level products. Few ever make it past that point to truly generate a profit on a consistent basis.

Generating leads isn't the goal. Yielding a profit is. Big difference. Most people are going for the leads, and that’s it.

There are a lot of one-hit-wonders online, which represent most of the “success stories” and “recommendations” that you see on sites.

However once again, the goal of a business ought to be to generate an income on a consistent basis.

Chapter 6: No Matter What You Choose You Need Integrity

Synopsis

Integrity is taking action in a way that’s in line with your stated values. Many people confuse integrity with ethical motive and moral philosophy. According to Wikipedia, “Integrity is a concept of consistency of actions, values, strategies, measures, principles, expectation and results.” To act with integrity implies that your actions match your expressed beliefs and values.

Be A “Stand Up” Person

To act out of integrity means your actions don't match up with your expressed values and beliefs. For example, if a marketer states on his web site, “I value helping others succeed”, however then he doesn't take action to help others succeed-he's out of integrity.

However, if a marketer states on his web site, “I value helping myself succeed”, and he takes action to help himself succeed-then he has integrity. Integrity isn't about being right or wrong. It’s about actions matching up with expressing values and beliefs.

The most significant thing, especially if you're a person marketing yourself online, is that you have integrity with yourself. If you don’t have that, you might never have it with anyone else. What are your opinions? What do you value? What is significant to you?

Does what you offer, and how you depict your business, have integrity? Do the actions you take online match-up with your core beliefs?

That is step #1 in success. If your actions don’t match-up with your nitty-gritty values and beliefs-if integrity doesn't exist-attempting to accomplish success will be a stiff battle.

However, when what you provide is in line with your core values and opinions, any resistance appears to dissipate without notice. It’s not a “fight” of getting people to buy stuff. It’s merely a matter of sharing what is already there. The whole process of making income becomes fun and enjoyable.

Let’s face it: we don’t have a boundless number of days on this earth. There's no point in “struggling” to make revenue when you might have fun making money. This is the benefit of building a legacy with integrity.

Producing a successful business, regardless if it’s online or a traditional business, takes a lot of “blood, sweat and tears”.

The last thing you wish is to put in all of this work, and have zero to show for it.

• File Size:602 KB
• License: Giveaway Rights
• Category:Ebooks
• Tags:2015 Ebooks Give Away Rights