He’s Called Bob Personal Use Ebook

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If you’re familiar with Twitter, you’ve probably never thought of researching your market on there before. But since there are millions of users on there, you can be sure part of your target market is on there as well. All you have to do is connect with them.

The easiest way to do this is to look up search terms related to your market. So for example if you’re thinking of publishing that Kindle book on low fat cooking, try looking up terms related to it.

You might have to try a few different keywords to get a good set of results. Try the hashtag as well, so for example you can look up #lowfatcooking and see if anyone else has used the same hashtag. Sometimes you’ll come up empty but other times you could hit on a hashtag that really helps you.

Twitter also trumps Amazon in that it’s easy to get into a conversation with people. Instead of simply looking for tweets written by other people, think about writing a few of your own too. What do you need to ask to get the answers you want? By getting into a few conversations, you can gather more information than you would have had otherwise.

So you can see Twitter is a two way street. It can help you fill in any gaps you may have in your knowledge about your target market. Monitor your account regularly and look for any hashtags you’ve identified. It’ll help build the picture you want to have.

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