Ebook Sample Content Preview:
One of the most important arms of your business is your support. This is where you can actually win over the competition. Many businesses can conduct sales, but it is the after-sales that actually separates the men from the boys.
Remember that people are generally uncomfortable with whatever they have newly bought, whether it is a food processor or a cosmetic cream. They will have several questions to ask when the product is really in their hands. You need to provide them with an outlet to ask these questions. Keep the communications lines open on the Internet. Allow them to post emails. Make sure you respond to these emails within 24 hours, which is the norm for giving any reply over the Internet. One way to make sure people are pacified when they post a support ticket is to send them an autoresponder message that tells them that their query has been received and will be replied to within 24 hours. That puts them at ease.
You must have a complete tutorial for your product if there’s a need for it. Put this up on your website if you can or convert it into an eBook or even a physical manual and ship it along with the product. People like to have informative material about the products that they buy. More than 9 in 10 persons will read such instructional material when they use a product for the first time, even if they don’t really need to read it.
The language in all your support communication should be as nontechnical as possible. Spell out all the details; don’t gloss over anything. Guide them as you would guide a complete novice. This actually shows your dominance in the market. When you can capably instruct people on using the product, you are showing that you really know your stuff.
Providing capable support is one of the strongest ways in which you can build your leadership. Always bear that point in mind.
- File Size:780 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2010 Ebooks Master Resale Rights