Hashtag Traffic Secrets Personal Use Ebook

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Creating Hashtags

It's amazing how many business owners find the thought of using #hashtags as part of their marketing plan a bit scary!

Then because they are a bit intimidated at the thought of using #hashtags or more importantly the thought of getting it wrong they just don't bother with them at all, and that's crazy!

#Hashtags are really easy to use once you have gotten the hang of them. That's not to say you can't get it a bit wrong and make some mistakes, but it's OK even the biggest companies make mistakes (and we will show you that in more detail in a bit)

So the first thing to consider when it comes to writing your #hashtag is the length. Ideally your hashtag should be between 1-3 words, it shouldn’t be anymore than that.

Let's face it we have all been annoyed by a hashtag that's #thatarereallyfartolong!

The next important thing to keep in mind, is do NOT keyword stuff, I realize its tempting to hashtag your keyword three different ways in the one tweet or posts but don't do, it will look like spam and its unprofessional.

Always keep the reputation of your brand in mind when you are creating your hashtags, you are trying to grow your brand image nor ruin it.

You need to really think about what you are hashtagging and if it can be used against you.

The most famous example of this was when McDonald’s used the hashtag #mcdstories. What they wanted to do was encourage people to share positive experiences of eating at McDonald, however what also happened was that people used the #hashtag to share horrible experiences of using McDonald, and whenever the hashtag was used the really bad experiences came up as well!

There is always a chance a hashtag can be used against you, so what you have to ensure you do is be prepared to turn a negative response into a positive one. So always prepare for everything.

One of the best ways to use hashtags is to ask questions as it is a great way of getting people to engage with you, and can really open up the lines of communication between you and your potential customers.

Tracking Your #Hashtags

When you are using #hashtags as part of your social media campaign its vitally important that you track their results, so that you can see what is working for you and what isn't. Just like you would track Google analytic etc.

The best way to track these results is to use tracking tools in order to help you, track, monitor and analyze your social media #hashtags.

So lets take a look at some of the best tracking tools there are available right now in order to help you make the most out of your #hashtags!

Tagboard is great for analyzing the information around the #hashtag. So it collates texts images posts and videos to show you the full picture of your #.

Talkwalker gives you data for gender distribution, geographic distribution and sentiment analysis on your own hashtags, as well as your competitors’ hashtags.

TweetReach is a tool that is great to use on a regular basis to see how successful your tweets were and how many people they reached. Search a keyword or hashtag and you will be able to see the number of estimated accounts reached, exposure, as well as an activity chart and a list of top contributors and most retweeted tweets.

Conclusion

As you can see #hashtags are an easy and effective way of driving traffic to your website and helping build your brand.

As long as you are prepared to research the best #hashtags to use for your business then they can be a fabulous tool in your social media marketing campaign.

Once you have your #hashtags up and running remember to track their results and change any that are not bringing you in the desired results.

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