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venture partner and NOT about you. Instead of telling them what's in it for you, tell them what's in it for them. I don't know how many times I've received emails that go something like this: “I need you to promote my new product to your list because then I can make sales and add people to my own list. Oh yes, and I'll pay you 50% commission.”
Whoopee. Can you imagine the excitement a list owner feels when receiving an email like this? There's a reason this type of email doesn't even get a response. Look, everyone is tuned into that same radio station you've heard so much about, WIIFM: What's In It For Me? A list owner can get 50% in commissions anytime and anywhere without having to do a joint venture.
This is why it is imperative that you stand apart from the crowd and offer the list owner something far more valuable than 50% on sales. Think for a moment –what is it that you're really good at? Is it writing articles? Building squeeze pages? Writing sales copy? Social Marketing? Whatever it is, offer your potential JV partner your service in exchange for promoting your product, along with a good commission.
For example, if you're good at writing articles, offer to write a dozen or more on the topics of their choice and paythem 50 -70% commission on sales. Now this is an offer that is likely to get their attention. Sure it's going to take you some extra time, but so what? You'll be making sales, building your list, and most importantly, forging a relationship with your new JV partner.
Second, consider giving away all of your commission on the front end product. If your product converts well and sells for a good price, this will get the attention of many list owners. You'll capture their attention even faster if you also payimmediate commissions or set it up so that commissions are paid straight into their Paypal account.
Why would you give away all of your commissions? You're not. First of all, you're building your list with buyers, and buyers are wonderful indeed when itcomes to promoting other products in the future. In fact, it's been estimated that one buyer on your list is worth as many as 35 freebie seekers in terms of future revenue.
Second, by placing a one time offer in the sales sequence you can also make money up front. You can either keep 100% of the commissions on the OTO, or split the commissions with your partner.
Third, treat your JV Partner like someone more important than an affiliate. Set up a deal in which several JV Partners and yourself contribute products into one big product package, and then launch the package just as you would a product. Divide the commissions accordingly and everyone wins because everyone promotes to their own lists, ensuring there is plenty of exposure to the offer. Plus, eachparticipant grows their own list full of new purchasers of the event.
Another possibility –work together to create a new 6
product. This doesn't have to mean the two of you sit down in a room together and hammer out the product. Rather, each of you would complete certain portions of it on your own as a collaboration. For example, you might write the intro, they write the outline, you fill the outline in, you create the video and they write the sales letter (just an example, it will differ wildly for everyone.) You can even do a collaboration with 3 or more JV Partners. Just think –the more partners involved, the more lists you can promote your new product to.
Fourth, warm up your potential JV Partner before you pop the JV question. Instead of immediately asking them for a JV, ask them for an interview instead. Or ask if you can promote their latest product, or ask if you can write an article about them for your blog, etc. In other words, see what you can do to help them first. If you are sincere about this, the law of reciprocity will kick in, and sooner or later they'll want to repay the favor. That's why when you ask them down the road to promote your high quality product, they probably won't even hesitate to say yes.
Okay, But What Do I Write in My JV Proposal?
That first email to a potential JV Partner is scary, isn't it? What should you say? What shouldn't you say? Will they reply? Will they think you're some schmuck hayseed from the sticks?
First of all, don't worry about getting rejected. Everyonegets rejected now and then, and online it's usually a simple matter of being ignored. If this happens, realize that they may not have seen your email and send it to them again. Be nice, be respectful, and be persistent. After all, you've got nothing to lose by asking.
But there are ways to greatly increase your chances of getting that JV by simply doing the right things in your email. What I recommend...
1. Be personal, warm and friendly.Imagine you're writing to your mother or father –you'd go out of your way to be polite.
2. Reference something recent they've done.Maybe it's their latest product or blog post -mention something about it so they know you've actually read the post or purchased the product.
3. Play to their ego. Praise the post, product or whatever it is that you're mentioning. NOTE: Praise it in a direct, specific and honest way. Don't just say, “Great post, man!” Instead, say something like, “Thanks so much for the video creation tips –I'm going to follow your advice because I've learned first hand that your methods work.” A general compliment works too if you've been reading their content for awhile and can say so.
4. Get to the point.Don't write 3 pages on your personal history of Internet Marketing. Get to the crux of your communication, which is your proposal.
5. Propose your plan.Again, don't waffle and don't digress. Get to the point and let them know what you're suggesting.
6. Be an authority.This isn't the time to brag or boast, but it is the time to let them know that you're experienced. JV Partners aren't looking to hold your hand, they're looking to do deals that put new buyers and new money in their pocket.
7. If you've got proof, use it.For example, if you're proposing a collaboration on a traffic product and you're good at getting traffic, show them a link to a few screen shots of your traffic. You're putting their mind at ease that you know what you're doing.
8. Outline the deal without a lot of detail.If you're proposing they keep 100% on the front end and 50% of the back end, say so. Don't tell them which hosting company you use or what hours you work.
9. Ask.Ask them for feedback, to do the deal, whatever. Close with a call to action so that it's super clear the next move is theirs and you're looking for a response. Again, you're not dictating –you're simply being professional in a warm, friendly manner.
Send and wait for a response. Don't expect them to fall all over themselves in gratitude that you wrote. If the answer comes back negative, write back and tell them thank you very much for considering it, and you look forward to an opportunity to perhaps work with them in the future. Don't rant or rave or get nasty –the last thing you want to do is slam the door on future opportunities.
If the answer comes back as anything other than a no, then odds are it can develop into a definite yes, but only IF you don't fumble the ball. The typical response you get back is going to be for more information. Provide it and answer any questions they give you. Keep in mind that the things they are likely looking for in a potential JV Partner are...
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