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Every person who runs across your site has a secret desire. They want the benefits of what you’re offering, but (here’s a shocker) they really don’t want to do much to get those benefits.
The most persuasive and profitable product offers are the ones that make people feel as though they don’t have to do much work to get all the benefits your letter promises.
In other words if you make your product offers sound too complicated you’ll lose most of the orders you could have had.
I’m saying that you should explain your offer in rather simplistic terms that don’t scare away potential buyers.
You should always look to make your products and services as pushbutton as you possibly can.
That’s especially important with software programs.
No one really cares how your product works. They just want to know that it does work and how they don’t have to do much to get the benefits your product was promised to deliver.
For the most part people are very insecure about their abilities. Even when you show them proof that other people have done exactly what you’re showing them how to do... Most people still hesitate because they don’t believe they can do it.
In other words... you need to put together “systems” people can just plug into and get results from.
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