Grow Your Facebook Audience PLR Ebook

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Then I posted this one, and it did much better.

As you can see, this one got 111 shares in a few hours. It took off! And I'm not sure why Facebook didn't show the likes immediately, sometimes not all the data shows up, not sure why, but again it doesn't really matter, because I understood what was happening, this one was working for me. It reached over 2,500 people fast because people were emotionally engaged and got all excited about Netanyahu's speech. So they wanted to share the post to their friends to show their support.

So, what did I do? Did I want to boost the first post with Netanyahu's face on it? Heck no! I boosted the second post with the eagle on it, because that's the one which people liked. So I paid Facebook to promote it. And here's what happened by spending only $5.

In just a short period of several hours, I got 423 likes and 23 comments! That's pretty good. Again not sure why shares are showing up here, but it doesn't matter. You can see all your results in your ad campaign reports will you drill down. These numbers below the image are just a summary anyway. But I was getting likes on my post and a few likes on my actual fanpage, and well over a hundred shares. So my goal of collecting more fans was being accomplished, and I was only spending $5. This works because I tested the two image posts to my existing fanpage, and found out the eagle one performed better. Then I boosted it as a promoted post to my target demographic, which we discussed earlier, was middle-aged men in the U.S. who's interest category was John Hagee. That's it. I displayed my eagle post to Hagee's fans. And it worked like a charm.

Facebook doesn't tell us exactly how their newsfeed works, and they probably never will. They'll always keep tweaking it like Google I suppose. But so what. Here's what you need to focus on: Likes on your fanpage, Shares on your posts, and Comments on your posts. Sure, you'll get plenty of likes on your posts too, but those just happen as a side-effect and don't accurately reflect the true size of your fanbase or audience. The key is to try and get people to like your fanpage and not just your content. Then when you publish a new post, Facebook is more likely to show your post to the folks who have liked your actual fanpage versus someone who just like one post. Also, I'm pretty sure people who have shared your posts may also see your next post, because Facebook considers 'sharing' a better indication of true engagement rather than just a 'like.' And, keep in mind that if someone liked your fanpage a year ago, and hasn't visited or interacted with your content since, then they probably are not even seeing your content anymore. Kinda sucks, but that's the way it's working, and Facebook controls that. So, even fanpages which get a large fanbase, still need to be spending a small budget just to acquire new likes and new fans. Because recent fans and engaging fans are who see your posts. And it's your newest fans which are the most likely to engage anyway. And some will stick around staying engaged for a long time, but this percentage is low, so just understand that, and always keep growing your fanbase.

Also, one cool trick here is to message the people who just liked your post and ask them to also like your page. I have found this works pretty well. Because I try to message them fast, most of them are still on facebook and remember the post, so they go ahead and like my page. And that is what I'm really after here, which is getting them to like my page. That way they will get my next posts, and are added to my fanbase.

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• Tags:2016 Ebooks Private Label Rights