Grow Your Business With Sales Funnels Give Away Rights Ebook

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Keywords

Whether you're using paid advertising, such as Google Adwords or relying on SEO(search engine optimization), you should pay particular attention to the keywords you use to get traffic. Keywords are really the foundation of your whole sales funnel, as this will determine who looks at your offer in the first place.

Using specific,or"long tail",keywords is often the best way to target your audience. For example, let's say your goal is to sell a course on how anyone canget a core "sixpack abs." This happens to be a popular niche right now, but the same rules would apply for anything. Since this topic is related to some general ones, such as health, diet, exercise and losing weight, you could do some promoting in these areas. However, you wouldn't want to spend money (such as in pay-per-click campaigns) on these broad and very competitive keywords.

The term "Six pack abs" is, of course, itself a very competitive term, so you should also search for less competitive terms, using either a free keyword tool such as Google's keyword tool (or Keyword Planner as the case may now be) or perhaps a paid service or software for finding good keywords.

Starting with your keywords, you then have a basis for getting some targeted prospects, whether you're going to write articles, upload videos, create a blog or launch a pay-per-click campaign.

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