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While the business world has to wait and see what Google + has in store for them there are some rumours floating about what you can expect.
Google is definitely out to create a great business page for its users. Some of the features could include features such as a whiteboard application along with screencast abilities. There could also be a Google Meetings area as well.
Google has already made it clear that personal interaction is key. So just how will a business achieve this?
Businesses are going to need to look at Google + as their store front. They can create Circles such as Customers, Employees, Products, Customer Service and Suppliers. This gives them the ability to share relevant information with each circle.
For instance you could notify your customers of special offers, deals and freebies. You can send your employees information about vacations and human resource issues. No one is going to feel bombarded with information overload or receiving too many marketing messages.
Google already has in place many Google applications which millions of people use. Their aim is to get businesses to use them too. This includes having people create Gmail accounts, using Google Docs, Google Checkout, Google Adwords and Google Maps and Places.
The possibility of directly integrating these apps into Google + is there. We will have to wait and see exactly what Google chooses to do.
One key point to consider is that Google has built its reputation on helping users find what they need. While Facebook focuses on connecting you with your friends. So if Google does decide to integrate your business into their tools Facebook had better watch out!
A business could use Google Sparks to pull in interesting information surrounding their business and make it available to their Circles.
Hangouts could be a huge business potential here. Already companies such as Dell want to use Hangouts as a Customer Service method. They can enable video chat and deal with customer issues face to face. Hangouts could also be used as an instructional method. Inviting customers to come and learn the features of certain products or items.
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