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With a better understanding of Google+ itself, the wheels are likely already turning thinking of ways to use the network to make more money. It takes work, but like Facebook and Twitter can be another vehicle of promotion to increase the chances that a social media fan/follower will become a paying customer.
Encourage mailing list sign up. Use Google+ as a platform for advertising your email list. The more subscribers you have there, the better off you are in terms of being able to convert those people to customers. Offer an exclusive deal only for your Google+ followers so you can see how many people come from there, compared to other social media networks.
Post affiliate links. If you are an affiliate marketer, share content that contains affiliate links. You should be clear, at least on the post, that the link is an affiliate link, to avoid getting in trouble with the FTC. However, this can help drive traffic, and increase sales.
Develop a Google+ App. Develop an application specifically for your target audience. Since the number of apps are still small compared to Facebook, you’ve got a good chance of drawing in followers with apps. If you are not technically savvy enough to develop the app on your own, you can use a number of freelance project websites to find and hire the right developer for you.
Drive traffic. Use Google+ to drive traffic to your most popular posts, whether new or old. This can help surge traffic to older material that is still useful, but has been lost in the shuffle.
Encourage +1s. Use Google+ to encourage your followers to +1 your content that they like. The more +1s you have, the better your search engine optimization will become over time. With better search engine ranking, you’re going to bring in more traffic, which should increase your overall sales.
Post special deals. Everybody loves a good deal, right? Create special promotions just for your social media followers, such as a discount code, or a freebie just for being a follower. This builds audience engagement, helps to drive traffic and email subscribers, and may even convert to instant sales.
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