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If sponsored ads appear on the first page of Google for the keyword that you have selected, read their ads, and see if they're using the same keywords that you use for your business.
Sponsored ads indicate that business owners are spending money to place those ads for that chosen keyword. If you don't see any sponsored ads, it might be a good way for you to advertise your business in the future.
However, that's a more advanced topic than this report will cover. Just keep it in the back of your mind.
You can find out who your competition is if one company has a sponsored ad, along with a first page organic listing, and they’re also included in the Google Places listingon the first page.
Study their listings. Visit their websites. See what you can learn and apply it to your own website, or your Google Places listing.
The research and information that you uncover by performing these three processes will launch your business ahead of many other companies.
It will give you better placement, and doing a little upfront research will mean less work for you in the future to maintain your high ranking with Google Places.
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