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As a result of Google+, Google will be able to improve its search engine results pages through the enhanced information it will be able to collect from your social circle.
Google+ offers a lot of elements that will allow Google to understand trends and what people are interested faster than ever before. Not only can they see what you share with your friends or what you are reading, but now they can also see which of your friends are most important to you.
In the past, they could have had a broad vision of your followers on Twitter, but now they can directly see exactly how you interact with those people. For example, do you frequently share links with only a small handful of people?
If you have a very tight relationship with a small network and a broader network that you are less engaged with, Google could know to promote your tight relationships in search results or use ads over the broad network.
Essentially, Google is getting deeper vision into how individual users share and discuss things on the internet. In the past, it had a limited vision of this. Now Google can own the complete picture. When placing recommendations on the results pages or looking for a certain page to promote, Google will now know which of your friends you trust and listen to the most.
Also, Google will have better insight into who your favorite authors are on certain blogs. If a blog has many authors and you tend to prefer a few of them or specific topics that the blog covers, Google can better adjust its rankings to show what you are interested in.
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