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Your ad will be designed in accordance with the keywords you have selected, not vise-versa. Once you have determined which keywords you are going to target, then you will enter the text for your ad; including keywords from your keyword list. There are loads of keywords tricks out there from misspelled keywords to related keywords. I will not get too deep into these as the tools I mention examine them much more in depth. The main point here is to give you a place to get started in your research.
When adding keywords to your list and refining your Ad Campaigns, do not forget that you can eliminate certain keywords from the results with the Negative Match option.
Popularity Vs. Price
Typically, the more popular a topic is, the more prospects there are for the market. You’d be surprised, but some keywords, just do not have the traffic you are looking for. Take the keyword “clickbank”, you would think that if you had a website ranking on the first page of results in Google for “clickbank” that you would get a load of traffic everyday. Fact of the matter is that you will really only receive about 30 to 40 visitors a day. Everyone looking for clickbank, goes straight to clickbank.
Now, on the other hand, some products are extremely popular and have many affiliate marketers competing for commissions. Google Payload is very popular right now. On the other hand, due to its popularity, it will cost you some coin in order to get a PPC ad ranked high for that particular product. There’s a nice balance between popularity due to competition and the cost per click for a keyword.
Competition can be good. I know this doesn’t sound good in the beginning, but you can tell whether or not a particular market is worth the effort by seeing what other people are bidding in order to make sales. The only people that stick around are the ones who are banking from their efforts and those who are reckless. Be careful to tell the difference.
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- Tags:2008 Ebooks Resale Rights