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If you are just starting out with Google Adwords, it can be overwhelming to think of which keywords will work for your website. There are some good tools and tips you can use to make sure you are choosing keywords wisely before you begin. Consider these points to help your Google Adwords journey go a little bit smoother.
First of all, start with what you know. You know your business better than anybody, so begin by creating a short list of the keywords that best describe your business and your products/services. Think: if you were a customer doing an online search for your products, what would you type into the search field? This is a good starting point.
Consider doing some primary research. Poll a few of your existing customers or organize a focus group to determine which keywords people are using in your industry. Do they match your products? You may be surprised at which keywords other people think about that you do not.
Especially when you are first starting out with Google Adwords, it is a good idea to focus on a few keywords at a time. Don?t overwhelm yourself and blow your budget by trying to corner the market on all of your keyword matches. Pick two or three that make sense for your niche and go with that. Then build from there.
Once you have a few keyword ideas, go onto Google Adwords and use the free search based keyword tool. It will give you additional keyword suggestions along with useful information like how competitive the market is on each specific keyword or keyword phrase. This is important to consider because, especially if you are a new business or small business, you probably will see little immediate success in a highly competitive market. It takes time, effort, and a significant (expensive) campaign to break into these large markets.
Instead, try focusing on less competitive, small niche markets. Choose keywords related to those niches to get people looking at your site. After you are familiar with Adwords, try branching out to more competitive, challenging markets.
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