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Chapter VII: Make a killing by selling Mobile Websites
If you've made it to this section of the training guide, you have acquired and honed some great skills. You have successfully created, uploaded, and activated your own mobile website. And it is possible that as you did so, you began thinking, “This is easy! I bet I could do this for others and make some money!"
You’re absolutely right. There are businesses out there whose owners are either hesitant to dive into this new technology, or perhaps they just don’t have the time to create their own sites.
Now that you know how to create a responsive site, create a mobile website, and adapt existing websites, you have a skill that can be marketed. The big questions now are how? And where?
Here are some great tips for making your mobile website building skill into a profitable business:
Go local
Look at the local businesses in your area. Many of these businesses may have desktop websites, but how many of them have mobile sites? Does the local florist or boutique dress shop need a mobile site? Use the connections you have in your community to offer your services.
Most small local business owners especially do not have the time to build a site themselves or the profit margin to hire a large web development firm. YOU are the perfect fit for them. And it goes along with one of the essential Sales 101 principles: "Make a sale, you'll make a living. Build a relationship and you can make a fortune"
Go surfing
From Groupon to UrbanSpoon to Expedia, websites that list businesses are a great place to find potential customers. On UrbanSpoon, for example, you might see a restaurant that has a great desktop site, but it hasn’t been optimized for mobile yet.
Contacting the owner, telling him his site looks great, and then telling him you can help him make it look great on an iPhone too could mean a new client (and maybe a free lunch as a thank you. The lovely bed and breakfast listed on Expedia might need a mobile website as well. The wider you cast your net, the more business you may “catch.”
Go personal
Just like the Sales 101 principle states above, relationships can drive long term business. When your initial contact results in a meeting or appointment, remember to make your pitch personal. While it may be tempting to create expensive visuals, videos, and storyboards, consider how your potential client’s customers will use the site you are going to build.
They’ll be taking the Droid out of their pocket and opening the site. A meeting can be a simple and personal as sitting down with the owner of the bed and breakfast and showing them what a difference a mobile web site can make. Use the stats given in earlier chapters of this guide to open their eyes to the possibilities of mobile marketing.
Go social
Let your friends on Facebook, Twitter, Tumblr, and Pinterest know you're available and ready to create a great mobile site for their businesses. “Like" businesses, ask them to like you in return, and ask them if they need help building a mobile site. Once you have your mobile site ready to show off, share it, and let them know you did it yourself!
Go everywhere
One of the best stories this writer has read about a successful mobile website sale can be found on a forum.
A poster there closed a mobile website sale with his family doctor by bringing up mobile marketing during a check-up! So be prepared; you never know when an opportunity will arise.
The woman next to you at the beauty salon may be musing about how to bring in more catering business. Or the hairstylist may be wishing for more clients.
The guy who changes your oil may wonder how he can do a better job of giving his customers information. All of these individuals can benefit from the skills you have learned by using this guide.
Great but... how much do I charge?
If you are considering selling mobile websites, the big question eventually becomes how much do I charge?
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