Getting To Say Yes Personal Use Ebook

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Of course there comes a time when you have to think about launching a product and seeing where it takes you. For this you’ll need a dedicated website and a sales page that is designed to bring in as many buyers as possible.

This is where a service like CrazyEgg’s heatmap comes in extremely handy. Let’s imagine you write your sales page and put it up there for people to find. Once you start getting traffic to it you can use the likes of Google Analytics to see which phrases are bringing people to the site and how long they are staying there before they leave - or go through to buy your product, as the case may be.

But the Heat Map will show you how your links are performing, what pages are more popular than others as well as what areas of your website could use improvement in order to boost conversion rates.

Heat Maps won’t only show you which links, graphics and pages are receiving more exposure, clicks or visits, but it can also help you determine how colors, headlines, sub headlines and other sales page elements are affecting sales.

For example, let’s say you’ve used two different colors for two different buy now buttons. One color may be outperforming the other one, but unless you know which one is doing this you won’t be able to capitalize on it and change the color of the other buttons as well. A Heat Map will highlight which button is outperforming the other, making it easy for you to change!

You shouldn’t underestimate the power of testing and tracking when it comes to launching any new product. It can be the difference between a successful product and an absolute loss.

It’s worth mentioning the process of A/B testing here. You may also have heard this referred to as split testing. We made a brief mention of this above when we talked about having two different colored buy now buttons.

The idea is you change just one element on two landing pages, whether it is a headline, bullet point, color scheme, layout or perhaps even just button or link placement.

For example you might have a newsletter you want to send out to your 2,000 strong email list. So you send 1,000 people the standard newsletter with one subject line, while the other 1,000 people get exactly the same newsletter with a different subject line.

Apart from the subject lines everything else is exactly the same.

By running an A/B split test campaign you can see which subject line drew the most attention, which one garnered a higher number of open-rates and which one ultimately out-performed the other.

The same test can be conducted to evaluate two different headlines, sub-headlines, greetings and even website designs.

Test your ideas. Test your audience. Find out what makes them tick - and then test whether they react more strongly to one element in your sales funnel than another.

The great thing is, some of this knowledge you’ll learn as you go along can be applied to more than one product launch. As you get to know your target audience, you’ll start to understand them better. You’ll instinctively know whether one product is likely to out-sell another. You’ll have far more hits than misses, and you’ll ultimately, sell more than you ever have before.

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