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37 Banner ads may seem old-fashioned, but they are still found everywhere, so try them out.

Less cost-effective but easier to manage, these are still the standard fare for online marketers everywhere. Different online advertising companies offer different sizes and targets, so look around and pick the ones you feel are best.

38 Advertise on e-zines.

These are regular or semi-regular publications with targeted audiences that may line up with your business interests.

Indeed, if the e-zine’s target audience members are, by logic, aligned to your offers, then this can give you a major boost in high-quality traffic. However, be aware that your competitors may try out this tactic too.

39 Advertising on digital classified ads websites can help too.

The crowd gets even worse here, but you never know who will come strolling into these websites, so posting your ads here is not a bad idea. Plus, these tend to be quite cheap.

40 Online radio is gaining popularity, so advertising on these Internet-based radio stations is a good idea.

Advertising on these digital radio stations means shelling out a significant sum of money, but it is active advertising that listeners cannot skip past.

41 List builder websites have lots of e-mail addresses, so you can take some and add to your list for advertising mail.

For marketers looking to work through e-mail, these are veritable hoards of treasure. Generally speaking these websites contain the e-mail addresses of people who have expressed their interest in marketed products, but there is always a chance that you come across as a spammer.

42 Google’s AdSense is a context-sensitive advertising system that can deliver your ads more precisely to the right people.

AdSense takes note of the meta-data and “description” of a webpage’s content to put up ads that have some relevance.

For example, if a webpage is for a game concerning battleships and airplanes, then the ads that appear may be for model battleships, or a museum exhibition about biplanes, or even a flying school. This adjustment to contexts means better basic viewer interest and thus more effective advertising.

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