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Chapter 4: Don’t Let It Just Sit There, Promote Your Blog!
It is not enough that you write great content. You have to promote them to increase their exposure and you can use several methods to do that.
Exchange Links
Link exchanges, contrary to popular belief among bloggers, are still effective. If you can do them right, they can drive traffic to your blog and increase your search engine ranking.
However, you need to be careful not to break any of the search engine’s policies regarding exchanging links.
Make sure to exchange links only with blogs that are relevant to your niche and that will be helpful to the readers for a broader understanding of your topic.
It is also important not to prioritize optimization in choosing the anchor text. Make it natural by using the name of the blog that you will link to.
If you want to avoid being penalized, choose the rel-’nofollow” attribute on the links and ask the other blogger in the exchange to do the same. This will assure the search engines that you’re not exchanging links to share search engine juice, but you will still get traffic.
You can put the exchange links under “Recommended Blogs” or “Friends,” for instance. Some blogs put them in the RSS feed, with a message.
Write Blog Comments
You can promote your blog through blog commenting.
Choose blogs that are relevant to yours and leave helpful, funny, or even controversial comments to pique the interest of the audience of that blog. Make sure to leave your link in that comment, so when these readers click on it, it will lead them to your blog. These readers will likely be interested in your content too, since they found you after reading a blog relevant to yours in the first place.
To ensure that you will hook readers to follow your comments to your site, be patient in posting comments on as many relevant blogs as possible and do it several times per day.
However, don’t write useless comments. Every comment must add information or raise big questions about the topic being discussed.
Make sure not to optimize your comment with your keywords or blatantly use your blog’s name to avoid being categorized as spam.
You can use the name of your blog, but use it with your name. This will make your comment more personal and you need that to connect with people.
Guest Blog
This is a popular practice in the blogging world, wherein you write an article for another blogger. The other blogger gets a free article, while you, the guest blogger, get more exposure. You can also gain traffic for your blog by including your link in the byline of your guest blogs.
Use Social Networks
Social networking sites are great toils to connect with your audience and gain new visitors.
You can try Twitter, given its massive population. Create an account and use it to update your followers whenever you publish new content or find relevant links from other sites or blogs. Each tweet should be valuable to your followers.
You can also use Facebook. Create an account for your blog and take advantage of all its features by posting articles, photos, and videos. You can even start a community in it.
There are more than 400 social networks that you can explore. Consider which networks have great ties to your target audience and use them to promote your blog.
Use Social Bookmarking Sites
Social bookmarking sites let you save and share bookmarks of web pages. These sites often rank popular submissions and bookmarks. The most popular ones are often shown on the front page.
Some of the popular bookmarking sites that you can use are Digg.com and Stumblellpon.com. Blogs and websites that are featured on Digg.com often get 20,000 to as many as 100,000 visitors within 24 hours. However, there are lower chances of getting to the front page because of the stiff competition among web pages.
StumbleUpon.com, on the other hand, requires users to install its toolbar on their browsers. Its biggest advantage is that even a few votes will boost your website traffic for several days.
You may also want to try Delicious.com, Reddit.com, Buzz.Yahoo.com, Fark.com, Mixx.com, Faves.com, Propeller.com, Newsvine.com, and Shoutwire.com.
Promote Killer Content
You can capitalize on your killer articles to further promote your blog. You can follow these tips to promote your blog as it is and your killer articles:
Inform other bloggers and website owners about your killer articles through email.
Ask friends for help in submitting your killer articles to relevant social bookmarking sites.
Post about your killer articles in your social media accounts.
Ask your friends to vote for your articles on the social bookmarking sites.
Link to the article from your other sites or blogs with a relevant topic. Invest in link building efforts for your killer articles.
Chapter 5: Now, Here’s How You Make Sure Money From Your Blog
Making money out of your blog should be the last step and not the other way around. If you have a great blog that received proper promotional treatment, it will likely give you the income that you need.
Establish Authority First
Before you even start focusing on earning money out of your blogs, make sure to establish the following things first:
Great content
Good traffic
An authority figure in your niche
A loyal following
A blog design suitable for ads
Many bloggers often ask whether to start with zero ads or to introduce some to their audience right at the start. But the decision is entirely up to you. If you keep your blog ads-free at first, you might turn off some readers when you introduce them later.
If you also choose to post ads right from the start, this will show your audience that you intend to monetize your blog. This will also help you explore your revenue sources. However, this might limit your traffic since there are readers who don’t want to see ads cluttered on the blogs that they’re going to read. But the bottom line is to establish your authority as an expert in your niche first by posting great content. You can worry about money later.
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