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One interesting point to keep in mind is that, the more traffic you have at your site, the more likely you are to slide up in the search engine results. The question then, is how do you get that initial flow of customers, clients, or readers to make your website a place that they regularly visit? This is the core question of this book and you’ll get plenty of answers to this question during the rest of the book.
For example, as a basic rule, as you plan and design your website, you should be looking at other sites that are in the same genre as yours.
Maybe they offer similar or complimentary services. Maybe they provide information about the same topic. Try to build relationships with the operators of these sites. Leave comments on their blogs and participate in forum discussions, leaving a link to your own page in your signature.
You may want to consider adding a blog to your website. Create an RSS feed that notifies subscribers whenever you have updated information. Be diligent about keeping the content on your page fresh and you will find that you begin to get repeat traffic. Others will begin to link to you from their own pages and list you as a valuable source of current information.
Just as in any traditional business format, building relationships and networking will be vital pieces of your success.
The important thing, as you are beginning, is that you have a strong understanding of the fact that it takes some work. The traffic flow at your website won’t happen by accident. It takes careful planning and sharp execution to make that hit number go up. In this book, we are going to show you how.
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