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INTRODUCTION
Instagram has over 1 billion active monthly users and is, therefore, one of the top platforms to market your business on and raise brand awareness. If you don’t have a business account or haven’t begun using it to attract potential customers, it’s high time you did.
Use the platform to grow your audience and boost engagement. After that, easily drive traffic to your site, blog, and other business pages.
This article will help you to define your audience, retain them, attract more followers, create an online store, drive traffic to your website, and avoid common mistakes.
Let’s get started!
FREE INSTAGRAM TRAFFIC DEFINE YOUR AUDIENCE
This is by far the most important step that will help you to create valuable content that users love and are willing to share. Therefore, decide who your target audience is and avoid common mistakes such as producing irrelevant content, advertising to the wrong people, or failing to attract more people to your page. Know your audience.
Know who you want to market to before creating your content, uploading posts, or advertising your business and use the most effective methods to see ideal results. Ask yourself three questions:
1. ‘What is the purpose of my business?’
To build authority and reach a specific audience, you have to define your purpose. It will also help you to grow your business and stay on track. So, what is your purpose? Is it to build brand awareness, increase sales, or encourage engagement?
Having a purpose-driven business allows you to connect with and attract the right people. This brings us to our next point:
2. ‘Who do I want to attract?’
Once you figure out your main aim or what drives you as an organization, specify your audience. Do you want to market to people based on their location, age-group, gender, or expertise? Answering this question helps you to understand your market and meet their needs.
After specifying your target audience, find out if your offer is on-demand or if it is something that people need. If it is, move on to the next step.
3. ‘What sort of value can I offer?’
Stand apart from the crowd and make the competition irrelevant by offering something that they aren’t. Identify the value your service or product can bring to your followers and easily convert them to long-term customers.
Grow and retain followers.
The secret to growing and retaining your followers is sharing useful information that keeps them coming back. So, come up with an effective content strategy and apply it to the content creation process. Answer three questions; ‘What types of posts does my target audience interact with most?’ ‘What are some of the common challenges they are facing?’ and ‘When is the most ideal time to post?’
Share interactive content.
Use high-res images and videos when sharing stories or advertising your brand. Include your business name and logo on all images. Upload inspirational quotes, DIYs, or cheat sheets for more likes and comments. Use meta keywords, meta descriptions, and hashtags for SEO and exposure.
Post as frequently as you desire and know the best times to share posts. This ensures your followers engage with your content, ask questions, share their opinions, or leave a ‘Like.’ It also enables you to send timely responses, develop meaningful relations, and talk about your brand where applicable.
Use Instagram stories.
Countless people prefer videos so use Instagram stories to encourage users to stay on your page longer. They are a fun and interactive way to communicate with your audience. You can share image slides or record live videos.
Instagram stories disappear after 24 hours. Meaning you can upload a new story each day and give your followers a great experience.
Use Instagram highlights, share topics within your niche, use proper hashtags, participate in interesting conversations, and command attention. This can lead to more people visiting your profile, engaging with your content, and following you back.
FREE INSTAGRAM TRAFFIC GET MORE FOLLOWERS
The next step is to get more followers so you can drive traffic to your site, blog, or store. The best way to achieve that is by marketing your content. You want people to know that you exist, find you on search engines, understand your business, and prefer your product or service over your competitor’s. Market your content.
Ensure more people interact with your content and take action by using the following tips:
? Complete your profile.
- License: Personal Use
- Category:Ebooks
- Tags:2021 Ebooks Personal Use
