License Type: Master Resell Rights 
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Facebook is the biggest social network on the planet by a long way. It is the third largest website in the world after Google and YouTube and it has billions of users that use it regularly. Now you can leverage the power of Facebook to drive free traffic to your website.
To successfully drive free traffic from Facebook you have to know what works and what doesn’t. It is much tougher to get free traffic these days as Facebook want marketers to spend money on ads instead. This guide will explain which methods to use to get the most free traffic.
We have worked hard to provide you with everything that you need to know to use the Facebook platform to generate free traffic. You will find it an easy and engaging read and we encourage you to read it from start to finish and then start to implement the tips and advice you find here.
You will learn what successful Facebook marketers do to drive free traffic. What they have done is not rocket science and you can replicate their success easily. Engagement with your audience is essential and this guide will show you how to achieve that.
Other marketers have tried driving free traffic from Facebook and failed. We do not want you to make the same mistakes that they did so follow the steps in this guide and you will maximize your chances of success.
It is more difficult to get free traffic from Facebook now than it ever was before. Marketers that have shared a lot of high quality content on Facebook for some time now have seen their engagement numbers dwindle.
Facebook is a business at the end of the day and they want marketers to spend money on advertising. So they have taken steps over the last few years to ensure that advertisers have a much greater advantage than those that only use an organic reach approach.
If your content is not appearing in the news feeds of your target audience then you are not going to get the results that you want. Facebook users are not going to visit your website as much as they used to.
So this begs the all important question – is it still possible to get free traffic from Facebook and not have to spend money on ads? The answer is YES as long as you use the right strategies. You need to follow the same strategies that we will reveal in this guide.
Develop a Growth Mindset
The most important thing that you can do first is develop a growth mindset when it comes to Facebook. Without this you are very unlikely to succeed. It is very tempting to try and find the latest tips and tricks for free Facebook traffic, but these are usually very temporary and will not help you to become a true influencer on the platform.
Being a true influencer is your aim. With the reduced amount of visibility of your content forced by Facebook, you want to ensure that the content that does appear in the news feeds of your target audience will be consumed passionately.
Changing your mindset is not easy to do but it is definitely possible. You are going to have some limiting beliefs which will hold you back as far as growing your Facebook profile is concerned. You need to address these on a regular basis to eradicate them.
It’s all been said before
Do you believe that you have nothing interesting to contribute on a consistent basis? After all it’s all been said before right? Most unsuccessful Facebook marketers suffer from this limiting belief. You can certainly eliminate this belief fairly easily and quickly.
A lot of Facebook marketers make the mistake that their audience really cares about their opinion. The harsh reality is that they don’t and they never will (unless you are some kind of global superstar). So what do you do? You need to share the facts with your audience. Provide data and evidence that what you are saying in your posts really works. This is a lot easier to do than you may think.
Yes it will take a little more work – but going to your audience with a proven idea is always going to trump your opinion about something. Your audience wants to achieve a specific result so show them that you are the person to help them do this.
Everything has to be Perfect
This is another classic negative belief. Facebook marketers think that they have to create perfect content every time. Perfectionism is a real success killer. There is no such thing as perfect Facebook content.
Perfectionism will just hold you back. It is better to put content out there that is not quite perfect than to agonize over that “perfect post”. You will end up posting nothing with this belief. Just add regular posts and then use Facebook Insights to test your engagement levels.
Not having the right amount of Proof
You should always go for a proof strategy with your content. But what if you don’t have enough proof? This is another negative belief that will hold you back. Obviously it is better to have more than one source of proof – but if that is all you have then go with it anyway.
A single source of proof will be enough to hook people into your Facebook content. After that it is down to your personality. When people know, like and trust you on Facebook they will not be at all concerned that you do not have enough proof. There will always be some people that don’t like your style – that’s OK you don’t want them anyway.
My Website and Branding isn’t good enough
A lot of marketers believe that they need the fanciest website and branding to succeed with Facebook marketing. The truth is that you don’t. We are not saying that you shouldn’t pay attention to your website and make it the best it can be, but it really doesn’t have to win any design awards to be effective.
As before, if people know, like and trust you then they will not care about how fancy your website is. You have put yourself out there on Facebook and provided valuable content to your audience and they really appreciate that.
You can eradicate all of these limiting beliefs. If you have any fears about marketing on Facebook then you need to work on these to overcome them. It will take time for you to totally eradicate them but you must do this.
Post regularly and focus on Value
The most important thing that you need to remember is that the quality and consistency of your content is your chief concern. You do not need to post content several times a day like some large organizations do. But you do need a regular posting schedule and the value that you provide is everything.
It is still possible to drive a lot of traffic from Facebook to increase your leads and sales but you need to accept that your exposure will not be as great as it would have been a couple of years ago. This makes it even more essential to provide value to your audience so they will start looking for your posts.
In the next chapter we will discuss how to optimize your Facebook Page so that you get the maximum amount of free traffic…
As you probably already know, you need a Facebook Page to perform successful Facebook marketing. It is very easy to setup a new Facebook Page and there are many out there that are not well optimized for free traffic.
Have a Great Profile Cover Photo
All businesses that have Facebook Pages should use their cover photo as a way to getting users into their sales funnel. This is very valuable real estate that you must use wisely. It’s the first thing that a new visitor will see on your Facebook Page.
You need to use a photo that is really eye catching here. If you need help with this then there are some good sellers on Fiverr.com that can help. Add text to your cover photo that your audience will resonate with.
In the text tell them what you can do for them – the results that you can help them to achieve. Add the link to your sales funnel on the cover photo as well. Do not waste the opportunity you have here. Sure it is nice to have a picture of you and your partner on the beach but that will not drive more free traffic.
Add a strong Call to Action in your Intro
Your Facebook Page intro is another area that really stands out so make good use of this. Add a benefit here and then your website URL so that they can find out more. As an example your intro could say:
“How To Make $10k A Month From Facebook And Your Website – Learn More At yourdomain.com” You do not want your visitors to spend too much time on your Facebook Page. Your goal is to drive them to your website so that they can really get involved. So use your intro to the best effect.
Add Links to your Website
There are many Facebook Pages out there that do not have a link to their website. This is just unbelievable but it happens a lot. People tend to be really lazy when it comes to completing their Facebook Page profile. You do not want to do this.
There is an About tab on your Facebook Page for a reason. It is your opportunity to tell people who you are and what you stand for. It is also a chance for you to add a link back to your website. A lot of people that visit your Facebook Page are going to check out the About tab. They will also be interested to have a look at your website so put in the effort here.
There are other places in your Facebook Page that you can add a link to your website as well such as the Personal Information and Biography sections. Use all of these opportunities to showcase different parts of your website.
For example, you may have a post on your website that provides a lot of value and gets a lot of traffic. You can add a link to this post directly from your Facebook Page. Maybe you have a special offer right now and you want to link to this? Just make sure that you use all of the available links available to you.
- License: Master Resell Rights
- Category:Ebooks
- Tags:2020 Ebooks Master Resale Rights
