License Type: Master Resell Rights 
File Type: ZIP
SKU: 64406 
Shipping: Online Download
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If you want more free traffic from Facebook then the best way to do this is to increase the amount of engagement that you get with your posts. Engagement is an action that a Facebook user takes in respect to your posts.
The most popular forms of engagement are commenting, liking your posts and sharing them but engagement can take other forms such as clicking links and tagging you in other posts. All of this engagement helps you to improve you organic reach.
When your posts have a lot of engagement this will help to get them increased exposure in the news feeds of your audience. Getting more shares and likes will help you to reach the extended network of your audience.
Having an engaged audience should be at the top of your priority list when you want to drive as much free traffic from Facebook as possible. There is nothing better than having a Facebook audience that wants to interact with you and your brand.
You know that increased post engagement will curry favor with Facebook and their algorithm will help you to extend your reach. So it is worth you identifying the best times to make posts and get this timing really perfect.
It is just common sense – if you add your posts at the times when your audience is the most active then you significantly increase your chances of getting more shares, likes and comments. Fortunately there is data driven research to help you identify the best social media posting times so that you can align your posting schedule with these.
Posting at random times and expecting a lot of engagement just doesn’t make sense. So go to your favorite search engine and search for “best times to post on Facebook”. You will see the results of data driven research that you can use.
There are a number of Facebook content scheduling tools available and we recommend that you look into these. Most offer a free service but there will be limits on the number of posts that you can schedule. You should be able to find a low cost scheduling tool that will help you to synchronize your posting days and times for optimum results.
Do you give your audience what they really want on Facebook? Most marketers don’t do this and then wonder why their engagement levels are so low. Let’s say that you are a local restaurant using Facebook for marketing. Does that mean that everything you post has to be about food or drink – no certainly not!
When you think about it, there is only so much that you can talk about any niche on a day to day basis. What you don’t want to do is to start to repeat your content because if you do this you will certainly lose part of your audience.
Think about your Facebook content in this way – it is about your audience and not about you! Of course you want your fans to know, like and trust you but you don’t want to force yourself down the throat of your audience all of the time.
What you need to do is to find some current content that will engage your audience. A good way to do this is to ask yourself some questions:
What real world events can I use in my posts?
There is always something going on that you can use to link your business to. For example, every year there is International Women’s Day so you could create a post about how you support this and you are offering half price for the ladies in your restaurant.
What facts or statistics will interest my audience?
If you are in the restaurant business then there are facts and statistics released all of the time about obesity, healthy eating and so on. You can really use these to your advantage. Ask your audience how they feel about the statistic or fact and watch the comments roll in.
How can you make your audience laugh?
This is a really good question. People like Facebook because they can keep in touch with their friends and family and they can be entertained. So entertain them! There are thousands of funny videos on YouTube for example and you should be able to find something that relates to your niche.
It really is all about your audience. Making posts about yourself or your business is not going to drive much engagement. Use an 80/20 rule here – 80% of your content is for your audience and 20% is about promotion.
Your audience will appreciate that your content is a “mixed bag”. It will make them more curious about what you will post next. They will look forward to seeing your future posts which is just perfect.
If you have been making posts on Facebook for a while then you can easily identify which of your posts were the most popular with your audience. By looking inward like this you can see what type and format of content really resonates with your audience.
It is likely that you are going to have some posts that just really performed well. They got a ton of shares, likes and comments because your audience really loved the content. Don’t just dismiss these posts as something out of the ordinary – analyze them to see why they did so well.
The aim here is to learn all that you can from your successful posts so that you recreate this engagement love with your future posts. Did you use an appealing meme? Did you answer a specific question in detail? Did you show your audience how to do something useful?
It is so easy for you to keep your finger on the pulse with your top performing posts using Facebook Insights. You can see all of your posts and the amount of engagement that they received as well as the reach of the posts.
- License: Master Resell Rights
- Category:Ebooks
- Tags:2022 Ebooks With Audio Master Resale Rights
