Forum Marketing Mastery 101 Upsell MRR Ebook

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Introduction

There are many ways to generate website traffic off the internet. In fact, your problem asa marketer is not whether you can generate traffic both on a paid or free basis, but whichtype oftraffic you would go withthatis right.

The issue is not whether there is traffic to generate, but the fact that there are just too many ways to do it. There are just too many options on the table. It is very easy to get distracted. It is very easy to get confused among all the different methods of driving traffic. In fact, if you come across a website that allows you to build a linkthat points to yoursite, thatis a potential source of traffic.

In many cases, there are many online platforms that allow you to mention a brand name without even mentioning URLs, and if everything else lines up, those platforms are also viable sources of online traffic. Again, the issue is not a shortage of online traffic sources. There are just too many of them. In fact, I would venture to say that the only real limitis your imagination and creativity.

With that said, some sources of traffic are obviously much better than others. Some sources of traffic take a lot more money and a lot more time to produce results. Others are more targeted, and take less of your time and less of your money to turn into cold hard cash.

One of the most powerful sources of traffic that you should never neglect is forum traffic. This book spells out why you should consider forum marketing and the benefits it brings to the table. It also steps you through the process of using specialized online forums and message boards to get highly targeted and high performing website traffic.

Why Forum Marketing?

The interesting thing about generating online traffic is that it is very easy to conclude that you basically have to create interest in whatever it is you are promoting. It is easy to fallinto the trap of thinking that what you are offering is something so new and so different that you have to go out of your way to create a demand for it. The truth is quite the opposite.

The truth is that regardless of which niche you are promoting, chances are there are already people online who are interested in whatever it is that you are trying to market. In fact, they are not just interested; they are actually expressing their interest about your niche product or service. They are asking questions about it. They are networking about it. They are trying to support each other in their efforts at finding solutions regarding your niche.

In other words, there are specific communities of people that already are interested in what you are promoting. Isn’t this amazing? Isn’t this great news?

Unfortunately, too many marketers think that they have to re-invent the wheel and drum up traffic out of the thin blue air. In reality, people already online are congregating in special areas, asking questions and sharing information regarding your niche. These specialized areas are called online message boards or forums.

Regardless of what niche you are in and regardless of how seemingly obscure your niche is, there is sure to be at least one forum that specializes in that particular subject matter. Even in the rare case that there is no one forum that directly specializes in your niche, you can rest assure that there will be at least one forum that would have a sub-forum where at least several discussion threads are talking about your niche.

Why should you consider forum marketing? Why should you bother to market your niche product or service in these areas online? Here are just some basic benefits that you get. This is just a partial list. In fact, the longer you engage in forum marketing, the more you would be surprised as to how many benefits forum promotions bring to the table.

These are just some of the basic benefits that easily come to mind. You really have to engage in forum marketing for an extended period of time to get a full appreciation of its complete list of benefits. These benefits are the ones that materialized for most people trying their hand at forum marketing.

Niche Specificity

To make money online, you have to really do one thing:You need to get the right message in front of the right eyeballs at the right time. In other words, everything has to line up for you to generate a sale. It all, of course, boils down to trust. You cannot simply market something that people are not interested in because they will not trust you, and they would have no need for whatever it is that you are pushing.
Niche specificity will help you solve a lot of your marketing problems because you can put your offer in front of the right eyeballs. These are people who are actually already talking about the particular niche product or service you are promoting. These are people who already expressed their interest and concern about your niche product or service.

This tight fit between the subject matter of the product or service you are promoting and the interest of the people within a particular community increases the likelihood that people would pay attention, and people would want to know more about your product. Depending on how everything else goes, the more they know, the higher the likelihood that they may build enough trust in the content that you are sharing that they would then take the next step and buy your product or service.

Topic Specificity

If you have been trying to sell stuff online, you probably already know that simple niche specificity is not enough. Simply going to a place where people are interested in your product or service is not in of itself enough to generate sales. You have to do something more.

This is where forum marketing blows away lots of other traffic-generation methods. You can go to a forum that already deals with a specific set of problems and issues your particular product or service addresses and look for even more specific discussions. In other words, you get topic specificity.

Topic specificity is extremely important because as I have mentioned earlier, to sell anything online, you need to get your offer in front of the right eyeballs at the right time. Topic specificity is all about timing. When people post a question regarding a particular issue, people who click on that link are actively interested in that issue.

In other words, they care in the here and now regarding a particular issue that they need a solution for. They are not looking for a solution way into the future.

They are not interested in the issue on a purely theoretical basis. They need an answer now.

This is extremely important because if they know about your solution, then chances are good that they may take you up on your offer. Why? The need already exists in the here and now. It is present. It is not theoretical, it is not something that could happen, but it is actually something that they already have.

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