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Introduction

For your blog posts, you can offer content upgrades of what visitors are reading, so make sure to customize these leads magnets for posts with details that can be extended in any way. Especially if it is a high traffic post! As you can see, there are various ways you can use lead magnets, and it is best you combine the materials that you are offering with the kind of sign up form that you’ll be using to offer them to get good results!

Putting up the Lead Capture Page

There are 3 diverse ways you can build your lead capture pages. Something important for you to know is that this page is known by several names. Three of the most used are: Lead Capture Page, Landing Page and Squeeze Page.

WordPress Plugins

There is an outstanding arsenal of landing page (lead capture, squeeze page or whatever you want to call it) plugins that you can use to effortlessly capture and even track your list building and email marketing activities. Some of them are paid, some of them are free, and some have different levels of memberships.

You'll see an overwhelming list of high quality lead capture page builders you can use without having any coding knowledge. The “Free Landing Pages Builder by Wishpond” is a really amazing plugin. It doesn’t matter how simple it is, what matters most is how useful it is. If experienced marketers are using simple squeeze pages like this, don’t you think it would work awesome for you? There are all kinds of remarkable editing tools you can use, you can drag and drop sections and several types of content.

HTML Templates

If you are not fond of to having fun playing around with WordPress Plugins, you can always look for finished html templates which are ready for you to upload to your server and use. However, for this you might need to learn how to edit it. You can search for templates like that in Google.com. You'll be astonished by all the amazing choices you can find. Once you find something of interest, you'll want to upload it to your server. Once there, get into the editor and modify anything you desire, and you'll be able to see it instantaneously. You could also hire someone to do everything for you.

Auto responder Popup Windows

Within your email marketing service, you may have the capacity to add popup opt in forms to your site by just adding in a code. This is the case for AWeber. You can design it to look like a really pleasant looking lead capture page. You can add a header, resize it, change the submit button, and use the footer for adding some more stuff. It is best that if you change your form here in AWeber, you won't have to insert the code on your website again. Another a good thing with this type of lead capture popup is that it is also responsive, which means it works great on Mobile Devices.

Setting up email automation

Now comes a very significant part which is setting up email marketing automation, which is something known as the autoresponder. You can’t just upload your landing page and start sending traffic without connecting the opt in form into your autoresponder service.

Setting up your autoresponder service

First of all, you need to build a list in order to construct an email database. It is best that you produce a list for every topic you plan to construct an email database for. Take for instance, if you plan to build a muscle building related email database, you should create a list called Muscle Building Subscribers.

Then, present the name of your company, company website, which address you would like to include at the bottom of your emails, and what sender name and email address should appear with your emails. Name your list and briefly describe the emails your subscribers are going to receive.

This is the confirmation email your new subscribers will receive and will have to confirm after they submit their email, before they start receiving your emails. This is a good utility, because this is a method to make sure interested people are trying to get into your email list. You have the option of disabling this function, so your subscribers can get into your list right away and start receiving your emails.

Firstly, you need to set up a welcome email, which will be the first email your subscribers will receive right after they submit their email via your sign up form and click on the confirmation email. There are several vital things you need to be alert of in this part. Depending on the method you use, there won’t be much designing to do on the sign up form, because that design is already created on the template you decide to use.

Take for example, if you used the WordPress Plugin option, and you used the Wishpond WordPress Plugin, you don’t have to design anything, because the design will already be produced. You will need to incorporate your autoresponder into your Wishpond WordPress Plugin. If you used the HTML Templates, the majority of them come with their own sign up form design, so you'll need to incorporate your autoresponder sign up form into the code of your html template, and that will require coding skills.

If you used the Autoresponder Popup Window option, then you'll need to customize a Sign up Form, because that is what will be shown on your site once your subscribers visit.

Setting up the Tracking Strategy

You can have a great lead generating page on your website, it may have a appealing design and you may also be offering some interesting piece of content upgrade as your lead magnet, but you are still not seeing the millions of subscribers that should be on your list. That is happening because you still don’t know how to accurately convert your leads into subscribers.

First, you should understand that what some of these tracking tools will show is something called “click through rate”, which is the number of times a visitor clicked on your site in relation to an object inside of it. In this case, that object is your opt in form used to capture email addresses. What you really need is to have your opt in form clicked by leads that are going to subscribe. You also need to know how many visitors are clicking outside the opt in form, and how many of them are closing it instead of subscribing!

Tracking leads around your page

The most fundamental way to track where your leads come from is by tracking from which part of your page or from which of your websites a lead came from. This can be done with the auto responder that you are already using, like AWeber. With AWeber, you'll just need to set up notification emails to tell you where subscribers click to get to your lead generating page. When someone subscribes to your mailing list, a notification email telling you where it came from will be sent to you.

MailChimp can be integrated with Google analytics to track leads inside your page. Once you set up Google analytics to work within your MailChimp account, you'll be able to track your email campaign stats from its dashboard. Clicktale is also a viable tool to integrate with MailChimp. It will give you insights about how leads and subscribers interact with email related content in your site. It will track your email campaigns inside and outside your website.

It is also very straightforward to integrate Google analytics with GetResponse to track where mailing list sign ups come from. This will give you a full set of tools and functions that you can use to get very valuable information about what subscribers do before they join your list. That includes a traffic sources segment to check where your subscribers come from and which social media platforms are giving you greater conversion rates, which is the number of people that visit your site and subscribing, instead of leaving!

You can even use it to check what keywords your prospects typed moments before subscribing to your list! It can also illustrate to you what traffic sources convert better on your site and what kind of content drives more conversion to your mailing list! If you want to use a dedicated and powerful tool to track traffic on your lead generating page, you should use optinmonster, because it has a dedicated dashboard where you'll locate a number of huge features to get your tracking strategy set.

From here, you'll find how many visitors each section of your site gets, which is useful for determining where to place your opt in forms, or where could be the best place to generate leads on your site. Another great lead tracking tool is opentracker. It is an event tracker and analytics tool that will assist you track unique visitors by searching all of their data on your website, to label them for email marketing campaigns. One more tool to insert to your arsenal should be a web service called similarweb. Similarweb is a website that will help you to improve your lead generating method by reverse engineering your competition.

This is a very useful service, because if there’s a larger website around working within a similar niche as yours, and doing well, it would be the perfect time to start paying attention to it and boost conversions to your mailing list by reverse engineering it! It will reveal your competitor’s website traffic statistics, letting you benchmark your website against theirs and see what you can integrate to your lead generating efforts.

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• Tags:2016 Ebooks With Video Master Resale Rights