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During the planning stage of the food business, some thought should be given to the type, size and frequency of the marketing campaign chosen for the job of creating market awareness.
The marketing style chosen should be suitable and cost effective so that it fits into the budget allotted within the overall costing exercise of the business.
The marketing campaign does not have to be lavish nor huge but if the correct tools are used the campaign can be successful and cost effective.
The important element to ensure is that the general public and the targeted audience are effectively reached through the marketing campaign the chosen.
Exploring tools online that are considerably cheaper in comparison to the more conventional style of marketing a product, can bring phenomenal success in creating visibility for the product and this can be done without the constraints of cost, demographics, and any other limiting elements.
Quality control is another important factor to ensure is always consistent and at the very best it can be. There are a lot of businesses that set out with the best products purely because of the quality control stringently in place, sadly however when the said company gains a strong footing of the market share available, quality control is no longer a top priority.
This becomes very obvious when the company starts to “cut corners” and less than optimum standards are applied to product the food items.
- File Size:2,279 KB
- License: Giveaway Rights
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