License Type: Resell Rights 
File Size: 8,072 KB
File Type: ZIP
SKU: 18090 
Shipping: Online Download
Ebook Sample Content Preview:
Along with urgency, scarcity is a strong buying trigger. When you?re hosting a fire sale, depending on the products you?re selling, there can and often is a limited supply. It works in much the same way that urgency works to motivate purchases.
People are motivated to push past a long drawn out decision making process and click “Buy Now” because they don?t want to risk missing out on the opportunity. If, by waiting, the product or products are gone, then they?ve lost their chance.
However, scarcity only works if you?re actually limiting the number of products you?re selling – i.e. scarcity really exists. And it only works if there is a reason for the scarcity – a fire sale naturally provides a reason for the scarcity.
So now you know why fire sales work but why would a business owner want to hold a fire sale?
- File Size:8,072 KB
- License: Resell Rights
- Category:Ebooks
- Tags:2008 Ebooks Resale Rights
