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Filling Seats Personal Use Ebook

Filling Seats Personal Use Ebook
License Type: Personal Use
File Size: 5,527 KB
File Type: ZIP
SKU: 56485
Shipping: Online Download
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Why Run an Event?

This is the most basic of planning questions. If you don't know the answer to this one, there is no way that you can pull off organizing a cohesive event for your attendees. You need to quantify in your own mind what goals you have for the event itself. Are you seeking to get increased brand awareness? Are you trying to establish yourself as an expert in your particular field? Are you looking for greater interaction with your customer base or community? As we discussed in the introduction, a business event is an excellent opportunity for you to get valuable face time with your customers and potential customers. So, getting this type of opportunity is a prime reason why any business owner should organize an event.

In addition, it turns out that there are several other benefits associated with a face-to-face event.

First, meeting with customers and potential customers at your own business event is an excellent way of building trust with them. Remember, as a business owner, you have to put yourself into your customer's shoes. By nature, a potential customer is wary. Meeting with them face-to-face allows them to get to know you and to trust you as a person. This bridge of trust between you and your customers is the first step to making a sale. So, if you need a reason why you should run your own business event, increased sales is as good a reason as any.

Second, a business event allows you to get your product or service right into your customer or potential customer's hands. Face it, people like to kick the tires when it comes to any purchase they make. When you run your own business event you give your customers exactly that opportunity. They get to examine what it is you produce or provide. This further reinforces their feeling of trust in your business, which, once again, results in increased sales.

Finally, a business event lets you get personal with your client base. You have an opportunity to hear exactly what they want and desire when it comes to your product line. It also gives you an opportunity to respond directly to those concerns and desires. This type of direct feedback and commentary is invaluable to you as a business owner when it comes to servicing your customer's needs.

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