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This is the best, and most expensive, Ezine advertising you can get. It is called a solo ad because it is sent out separate from the regular Ezine, and the reader will only see your ad, not several different ads to draw their attention away from you. There are a few things you need to look for before you place an order for a solo ad. If you cannot find it on their website, email the publisher to find out.

The first thing you should find out is how many solo ads the Ezine sends out per week. If they send out one every day, that’s no good. You probably won’t get very good results from that mailing. The fewer solo ads per week, the better. If the subscribers are bombarded with ads, they may not even open any emails from that publisher. Next, you need to know if you can write the subject line, or if the publisher has a subject line used for solo ads. You always want to be able to write your own subject. I have received solo ads from Ezines where the subject lines says it is a solo ad. If they can see it is obviously an ad, you have already lost half of the people in that mailing. If you do not have complete control over the subject line, move on. Just remember, because of the new SPAM laws, your subject line can’t be misleading in any way.

You also want to have complete control over what the subscriber will read when they open the email. Some solo ads I have seen will state before your actual ad that it is a solo ad. Sometimes they will also have other information. It is OK to have disclaimer info and unsubscribe info after your ad, but not before. Before you place your order for any Ezine ads, I highly recommend you subscribe to the Ezine so you can see how often solo ads are sent, where the ads are arranged in the Ezines, and how many ads are in each issue. You will also want to make sure your ad is sent out.

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